Get ready to differentiate, transform and grow your business
Talk to our expertsForget everything you’ve been told about B2B marketing. The traditional B2B playbook is designed to serve everyone but the customer, with funnels that favor volume of leads over value. And when only 5% of your target audience is in-market at any one time, you need a strategy that works equally well for those who are ready to buy, and those who aren’t.
That’s why MOI Global is a B2B marketing agency that does things differently. We believe that, if you want to drive mindshare and demand in today’s world, you need to focus less on how your brand wants to sell, and more on how your customers want to buy.
How? With our unique Not-so-B2B Growth Engine. We create joined-up, omnichannel, data-driven customer journeys that help you drive brand awareness, demand and growth, while serving the needs of the B2B buying group wherever they are in their journey.
So, what are you waiting for? Get in touch now to explore how you can achieve differentiation, transformation and growth.
Our consultancy-led B2B
marketing capabilities
We’re an integrated B2B marketing agency and consultancy. That means we can help you at every stage of your brand’s journey towards differentiation, transformation and growth.
Take a big-picture view of the current state of your industry and business, discovering the challenges and opportunities to create predictable pipeline and sustainable growth. And then work seamlessly with the C-suite, sales, marketing, partner and product teams to help realize the vision.
We can help you with research, industry insights, internal and customer change management, as well as brand, marketing and customer strategy—offering the insights and expertise you need to make B2B marketing feel a little less B2B.
Differentiate your brand
Intelligence and Strategy
Uncover insights and recommendations that help align sales and marketing teams by addressing their overlapping goals—giving you the confidence to regularly take small leaps of faith. Gain access to our market research, customer insights and competitor analysis while prioritizing the right leads and staying up to date with the latest trends.
Creative
Move away from what’s expected with intelligently informed, emotionally engaging creative that speaks directly to customers’ hearts—not just their heads. With your creative rooted in data, you can rest assured it truly understands the needs of your customer, from initial concepts all the way through to copy, art and production.
Media
Create multi-dimensional experiences that have a genuine purpose for the customer—not measured by vanity metrics like impressions and clicks but by real engagement and value. Go beyond simply serving ads, creating plans that focus on the emotional side of engaging with subject matter experts, whether it’s through search, social, display, out-of-home, content syndication or influencers.
Differentiate your brand
Digital
Streamline marketing operations and provide insights for your sales team to act on while delivering excellent digital experiences for customers. We make sure you have the right combination of technology, platforms, data analytics and development to get your marketing operations where they need to be.
Content
Understand the customer journey so well that nothing is wasted. Make sure every customer touchpoint delivers on the emotional-rational-emotional cycle that’s required to move someone from status quo to justifying the decision—often cycles that are self-catered through interactive experiences, by delivering the right build, activation and UX/UI.
Events & Experiential Marketing
Put on unforgettable, head-turning virtual, physical and hybrid/connected events and experiences that are joined up with your larger marketing plans. Make customers feel like you understand them and the plight of their business—while giving them experiences that bring them both value and joy.
Differentiate your brand
Demand
Focus your resource-intensive demand motions that support rationalization and decision making on the right buying groups, within the right accounts, when they need it—with the intelligence to inform your conversations. At the same time, we’ll ensure you keep your eyes on all your target audience so you’re ready for them as soon as they’re in-market.
Account-based Marketing
Take ABM out of its marketing silo and apply its principles to everything you do, with our “Account-based Applied” approach. Drive the customer experience—and your brand’s growth—with a collaborative, more customer-centric go-to-market strategy that injects creativity and craft into every step, from research to activation. We’ll help you deliver the right combination of 1-1, 1-few and 1-many, with centralized content planning and prioritization and personalization at scale.
Partner marketing
Scale your brand through high-impact partner marketing programs. From strategic alliances to co-branded campaigns, we’ll connect you with the right partners to amplify your reach, boost credibility and drive revenue. Our integrated approach includes partner identification, relationship management, campaign execution and performance optimization—ensuring every collaboration delivers measurable results.
Not-so-B2B in action: Our latest work
Stibo Systems|
A connected, interactive data journey
Colt|
Turning London teal!
Alibaba Cloud|
Powering the Paris Olympics with Cloud Innovation
Stibo Systems|
Data management with a sprinkling of Christmas magic
Avaya|
Think Connected
Collinson|
First Class ABM
DXC|
Content-first ABM
Colt|
The BIG Connect
Proofpoint|
The Voice of CISO
Colt|
Colt: Writers’ room
Meta|
SYNC Southeast Asia
Working with MOI Global –
what you need to know
“How can I better understand and engage my customers?”
Marketing falling flat? Clicks dropping faster than you’d care to admit? We’ve all been there. It’s the curse of not having the right insights into your customer’s needs. But with our Not-so-B2B Growth Engine, you can get better oversight of your audience’s buyer journey and their pain points. Meaning you can understand them better, empathize with them more, and in short, become totally customer obsessed.
“How can I do more – and better – with less?”
Amidst budget cuts and resource constraints, it’s the question on every B2B marketer’s lips— how do you do more with less? You need a way to prioritize spend, minimize costs and use budget efficiently, all while increasing ROI. Our integrated marketing services help you split budget across media, marketing, content and brand – testing constantly across channels and leveraging AI to drive efficiency in every corner of your business. We swap quantity for quality, so you know you’re getting the best value for your investment.
“How can I make my marketing more customer-centric?”
Customer-centricity is often one of those things that everyone shouts about, but few businesses actively work towards. Actually building integrated, customer-centric solutions can seem like a huge organizational lift – and requires every department to row in the same direction. Our integrated services help to align every function in your business, arming teams with the know-how, solutions and metrics to make customer-centricity a reality, not just an empty promise.
“How do I work in synergy with my customer’s stakeholders and C-Suite?”
Lasting B2B relationships are more than just a closed deal. They hinge on trust, synergy and partnership. If you want to create a multiplier effect for your sales organization, you need to ensure your brand is top-of-mind for those senior stakeholders within your target accounts. Our Not-so-B2B Growth Engine looks beyond simple demand generation, helping you build mindshare with always-on brand awareness that gets remembered.
“How can I penetrate different markets and segments?”
As your business scales, you’ll likely want to expand into new markets and segments – but shooting in the dark will get you nowhere. With an integrated B2B growth agency, you can tap into deep audience insights, targeted programs, clear messaging and data-driven strategy to help you resonate with new audiences, whether mid-market or enterprise.