No face to face? No problem. Coffee Breaks with Red Hat, a six-part, 10-minute online series, succeeded in helping tech teams stay inspired and solve their most pressing questions — scoring an impressive 430K views and over 15K in engagement levels across ASEAN.
HARNESSING THE BINGE-WATCH MOVEMENT TO ENGAGE SENIOR TECH AUDIENCES
A campaign to promote a webinar series for C-level technology audiences to help them make the most of their data assets. Set against a background that’s awash with conventional, PowerPoint-style webinars, MOI’s job was to position this as a series with a difference – webinars that went beyond engaging to become unmissable.
As a disruptor brand that’s all about the ‘one and all’, Grab launched Southeast Asia’s first micro-insurance plan, tailored to protect private-hire driver-partners, and promoted the plan through an integrated campaign.
A multi-channel, insight-led, content marketing programme where results
outstripped all expectations: a $28 million pipeline, massively amplified
reach and credibility, and a brand new, hugely productive channel.
For micro-businesses, the road to perfection is never smooth, but every new
milestone is an opportunity to learn and improve. This video, produced for Sage
and Apple, tells the story of one of those micro-businesses, and how having the
right partners gives them the energy to create masterpieces.
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