How to get ABM right every time

With Oracle wanting to replicate its hugely successful, San Francisco-based OpenWorld event across the globe, OpenWorld Europe carried an immense weight on its shoulders as it kicked off the 2019 world tour.

The Context

As the biggest showcase for Oracle’s brand, products and services, OpenWorld attracts tens of thousands of visitors in San Francisco each year.

The challenge

To capitalize on the success achieved in San Francisco, Oracle wanted to take OpenWorld to a global stage, with a tour that stopped off in Europe, the Middle East and Asia.

As the first step in global domination, Oracle OpenWorld Europe would need to pull out all the stops to drive excitement in the brand while smashing sales and marketing goals.

The Solution

The theme of OpenWorld 2019 was “Your Tomorrow, Today”, which aimed to inspire businesses with the innovation and customer experiences they could deliver with technology from Oracle.

Star speakers, including comedian Eddie Izzard, and TV presenter and futurist Jason Bradbury, delivered inspiring keynotes on technological innovation. Plus, more than 90 Oracle customers shared first-hand experiences of the success they’d achieved with Oracle.

MOI was responsible for everything from planning, production and demand generation to copy, design and social media.

The Results
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