MOI Global is stepping confidently into 2025, building on its growth trajectory and reinvigorated Go-to-Market (GTM) approach. With new talent and a channel-agnostic strategy, MOI is enhancing the value it delivers to clients, helping them navigate the complexities of B2B marketing and sales. We understand that B2B is complex, and our integrated GTM approach supports the entire buying journey, uniting sales, marketing, and partner channels for a customer-first growth that’s both strategic and sustainable.
Building a dynamic APAC team
To continue building on our success, MOI Global has invested in key hires and that reflect our commitment to transforming B2B marketing. Our expanded APAC team will further elevate our capability to deliver integrated solutions and unmatched value for clients.
Mitchell Tan, the newly appointed Senior Vice President for APAC, brings close to 30 years of experience in building integrated businesses for renowned brands like SingTel, ExxonMobil, and Qualcomm, during his time at Ogilvy and DDB. His expertise spans across multiple categories, including technology, pharma, and government – making him an ideal leader to take our APAC team to new heights.
Audrey Wong joins MOI Global as Senior Events Director, reinforcing our belief that a truly end-to-end B2B solution must include a robust events capability that is in-house. With over 13 years of experience in event management, strategic integration, and client servicing, Audrey’s insights will ensure our event strategies not only impress but are strategically aligned with client business goals.
Kate Chan, Associate Lead for Media, is uniquely equipped with experience both agency-side and client-side, enabling her to approach media strategy with a deep understanding of client needs. Her role will connect media with creative and content, ensuring our clients benefit from fully integrated and effective campaigns.
Chris Wiseman, who joined in February 2024 as Vice President of GTM Planning, has spent the past six months building a cohesive planning function that brings together media, ABM, brand, content, digital, and data into one integrated offer. On the back of this success, his role has expanded to include Global Product Lead. In this capacity, he will contribute to defining and extending our product and service offerings globally, spanning APAC, EMEA, and North America.
Looking ahead
“We have seen the APAC business make significant strides in 2024 on the back of what we believe is the best integrated B2B offering in the market,” says Matthew Stevens, CEO of MOI Global. “These hires are a testament to the success of this approach and our commitment to doubling down on growth across the region.”
By empowering brands to put their customers first, focusing less on how they want to sell and more on how customers want to buy, we believe we will help our clients turn the heads that count. With our renewed GTM strategy and key talents, MOI Global is ready to push boundaries, ensuring B2B marketing is anything but boring in 2025.
