Time flies when you’re making waves! Three months into her role as MOI’s New Business Director in APAC, Jie Ying Du has been busy. Really busy. From onboarding major new tech clients to strengthening regional partnerships, she’s hit the ground running and has big ambitions for what’s next.
So, what’s her first-quarter report card looking like?
“ From onboarding to leading RFPs, the last three months have been a whirlwind. What’s been most rewarding is seeing how MOI’s comprehensive range of services come together.” – Jie Ying Du
Winning big from day one
Bringing in new business is no small feat – especially for a newcomer. But working side-by-side with Audrey, our Senior Event Director, Jie Ying and the team have welcomed three powerhouse brands to our APAC client roster: Snowflake, HPE and NVIDIA. With exciting times ahead, these new partnerships are set to build on MOI’s deep expertise in driving results for global tech and enterprise clients.
Doubling down on client relationships
Of course, new wins are exciting. But so are the existing relationships that keep MOI thriving. Jie Ying and the team are laser-focused on delivering value, ensuring that our clients see clear ROI on their marketing spend. Because in a results-driven world, proving impact is everything.
Expanding the partner network
Growth isn’t just about your client base. It’s about scaling and expanding your entire ecosystem. Across APAC, MOI is doubling down on collaboration, forging strategic partnerships and alliances to expand our capabilities, improve our offerings, and amplify our impact for every client.
Evolving our offerings
Marketing never stands still, and neither do we. With a renewed focus on integrated marketing solutions—spanning experiential events, ABM, media, brand, creative and beyond—MOI is redefining how we help clients connect with their audiences, wherever they are.
“The ability to cover the full customer journey, from online (ABM, demand gen, lead gen, social and paid media) to offline activations (events and field marketing), allows us to deliver impactful, cohesive brand experiences that truly move the needle for our clients. I’m excited for what’s ahead as we continue to scale.” – Jie Ying Du
The power of global-regional synergy
Jie Ying believes in the power of integration—not just across channels, but across regions. From APAC to NAM to EMEA – MOI has been instrumental in supporting clients with seamless execution across multiple markets, cultures and contexts. Just look at our partnership with Akamai, which has continued to grow in strength as we’ve helped them drive impact on a global scale. It just goes to show what’s possible when strategy, creativity and collaboration align.
So what’s next?
It’s been a whirlwind few months for Jie Ying, and she has her sights set on scaling even bigger, deepening client relationships, and continuing to drive MOI’s momentum across APAC. If her first three months are anything to go by, the future is looking bright.
Welcome (officially) to the team, Jie Ying!
