MOI AND ALIAS JOIN FORCES
The newly-formed M|ALIAS started as a brainstorm about what technology companies really need from agencies. How do we best bring relevance, resonance and value to their customers? MOI’s global scale and fully integrated capabilities in digital and data intelligence are now strengthening and expanding the proven Account-Based Experience (ABX) methodology of ALIAS.
HOW TO UNLEASH CREATIVITY
IN STRATEGIC ABM
Best practice in account-based marketing requires a lot of things: insight, personalisation, and alignment of sales and marketing. But there’s another key ingredient, one that’s often overlooked and misunderstood: creativity.
FOR REACHING CUSTOMERS
Our Account-Based Experience (ABX) approach wraps around your marketing strategy to ensure that the entire ABM pyramid is fully attainable, from top to bottom. At the centre, you’ll find sales and marketing working as one, and a content strategy built on real customer insights.
If a buyer isn’t ready to buy, not even the most compelling marketing campaign in the world will convert them. Our approach dynamically dials the ABM intensity up and down – one-to-one, one-to-few, one-to-many – for each account, depending on their shifting propensity-to-buy. The buyer dimension (behaviour, intent, triggers) lets you put the right resources into the right accounts at the right time. They’ll never completely leave your sight.
IN THE DRIVING SEAT
ABX is built for an era when sales and marketing data are on tap. It informs intelligent, influential campaigns that get to the heart of an individual’s business challenges. Marketing teams can take the wheel as drivers of strategy and revenue.
Our ABX approach bridges the sales and marketing divide to create content that’s soaked in relevance, resonance and value – and campaign strategies that are unique but scalable and repeatable. Real data insights on customers help to generate genuine influence by targeting individual decision-makers in an organisation, and aligning them all around a shared, central vision.
OUR END-TO END SERVICES
Workshops & consulting
Sales & Marketing alignment
Account selection & prioritisation
Content & engagement strategy
Sales support & enablement
Social, Blogging, Email & DM
Account value proposition
Perspective and vision
Account & stakeholder profiling
Data building & analysis
SOME OF OUR PARTNERS AND PLATFORMS
some of our ABM clients
MOI has brought a fresh, collaborative, scalable approach, which is really driving results. It’s great to work with an agency that’s so hot on innovation and strategy.JENNIFER CAMPBELL– Marketing Director, UK&I, Genesy
Support Sales, use a fluid inverted ABM funnel, develop a central content strategy and define clear offerings.
Data. Data. Data. Without it, Account Based Marketing just doesn’t work.
ABM is rising in popularity. So it’s a worthwhile task upskilling your existing teams to become ABM experts. Here’s how you do it.