Best practice in account-based marketing requires a lot of things: insight, personalisation, and alignment of sales and marketing. But there’s another key ingredient, one that’s often overlooked and misunderstood: creativity.
‘Creativity’ doesn’t just mean building a nice logo or personalised advert. To be a world-class ABMer requires creativity behind the scenes, such as in data and research.
This B2B insight report dives deeply into creativity in ABM, with leading B2B experts demonstrating how to successfully unleash your creativity in strategic ABM.