Rodd Chant
Executive Creative Director & LinkedIn Top Voice

“[I think one of the biggest changes we’re going to see is] the fall of the holding company system. They are all struggling now, and for good reason. They sat in ivory towers, never evolving, never being innovative, and then technology came along and made much of what they offered either easy to replicate, or it exposed their overstaffing practices to drive up billable hours. Now, thanks to technology and shifting client needs and requirements, small and agile creative agencies can take on projects that were once the exclusive territory of major, holding company-owned agencies. The future of the industry is small, agile, and independent.”

Anneli Hansson
Marketing Strategist & Speaker

“Sustainable branding will be driven by innovation and behavior change. It’s not just about how we talk — it’s about what we build. I see more services replacing products, circular models gaining traction, and brands playing an active role in nudging consumers toward more sustainable choices. Branding will be less about persuasion and more about guidance and contribution.”

Mo Said
Founder of Mojo Supermarket

“I think AI is here to enlighten creatives. I know that's a crazy answer, and it's very hard to believe right now, but a creative person can think laterally and has impeccable taste. These people with taste will be able to apply that taste to a bunch of options a lot faster with a lot less administrative and annoying work. This will make it so anybody can become a Creative Director immediately. It will also make it so that the best creatives, the best Creative Directors, will not lose their jobs but actually end up being way overpaid compared to today.

But I want to address the fact that right now, it feels like panic. Every day there's a new image generator or copywriting tool that comes out on the internet, causing anxiety within today's creatives. And we're not doing enough to support them emotionally or mentally through this time. We're just telling them to be curious and do more with less.”

James Taylor
Creativity, Innovation and AI keynote speaker

“One major trend is what I call SuperCreativity: the way humans collaborate with AI, machine learning, robotics, and other forms of technological augmentation to enhance their creative output.

Another is the resurgence of real-world, in-person experiences. As deepfakes and AI-generated content proliferate, we’ll face a growing crisis of trust: how do we know the person we’re speaking with is real? In response, retreats, salons, experiential events, and intimate gatherings will become even more vital. These are spaces that can’t be faked and where human connection and creativity thrive.”

Maria Franzoni
Speaker, advisor and #1 bestselling author

“What’s interesting is how little is changing, rather than how much. Despite new formats, technologies, and hybrid options, speaking is still about people coming together to connect, learn, and be inspired and I think that will always remain at its core. Get that right and you will always be relevant to whatever is happening in the speaking market.”

Rob Mayhew
Award-winning content creator, host & speaker

“I think there's always been a place for humor in advertising. I think it can be a great way to make your story interesting and memorable. When done well, it's amazing. But humor can be a tricky thing to get right, so you need to take risks and be surprising. I love brands that use humor to surprise me. I was lucky to be on the jury for Cannes Lions Social and Influencer in 2024. It was an amazing experience. We discussed humor a lot as it was a new category. I'm told that ‘humor’ is the new ‘purpose’. I think there's a place for both.”

Benjamin Benichou
Creative Director, Visual Artist & AI Pioneer

“The future of creativity lies in collaboration between humans and AI. As AI continues to evolve, it will become an intuitive partner, enabling creatives to explore ideas and execute visions faster than ever, while still relying on human insight to shape meaningful narratives.

For brands, this means campaigns will become increasingly immersive, personalized, and impactful. But there’s a responsibility to ensure AI is used thoughtfully. Creativity is about connecting with people on a deep level, and while AI can enhance that, it’s up to us to preserve the authenticity and emotional resonance that make great art and storytelling timeless.”