MOI are delighted to welcome Nura Abu Bakar to the team as Operations & Delivery Director for the APAC region.
Bringing a fresh perspective and a diverse background spanning agencies of all sizes—from B2C to B2B—and client-side experience at Meta, Nura possesses deep expertise in operations, workflows, and successful program launches. She is committed to using this knowledge to spearhead impactful change at MOI, aligning with their dedication to transformation, innovation, and delivering high-value outputs to clients.
“I am thrilled to join MOI as the Operations & Delivery Director for APAC, eager to leverage my unique experience to drive transformative change across the region.” says Nura. “My primary focus will be on implementing best practice processes, optimizing workflow architecture, and enhancing operational efficiencies to elevate our production hub in Indonesia,” she added.
Matthew Stevens, CEO said: “We’re really excited for Nura to be on board and bring her extensive experience to the table as we look to scale our operation further into new territories. Our APAC presence has long been an advantage for us on the global stage and Nura will help drive further excellence into the work we do for our clients across the region.”
Nura’s appointment will help propel the organization forward, embracing dynamic industry challenges and evolving to meet the needs of the rapidly changing landscape.
