What is
‘Intelligence Applied’?
Intelligence Applied puts your data to work, to give you the First Marketer Advantage. It combines your data with the best 3rd-party insights. Act on the opportunities you’ve had on your radar for a while and new ones your competitors haven’t yet seen.
We apply a set of principles that, when applied to common marketing challenges, deliver precision plays. These enable Sales and Marketing to quickly engage with audiences, markets, and accounts—in the right way.
A B2B Marketer’s Guide to Data Creativity: The 2024 Report
Why use
‘Intelligence Applied’?
The
benefits of working
with us
Feed your teams data-driven recommendations to pursue the best-fit opportunities.
Arm yourself with the data to justify commitments to brand, demand, and ABM projects that previously felt out of reach.
Measure the success of your ‘data-led opportunities’ for reporting to the business.
We help you identify and pursue opportunities with a range of outputs:
Target account dossiers
Competitor landscape assessments
Sentiment analysis
Key contact psychometric profiles and engagement recommendations
B2B market research surveys and reports
Hiring and filing analysis
Social listening reports
B2B message testing
Custom account prioritization engines, dashboards, and scoring models
B2B audience insights
B2B market insights
Bespoke research projects
How it works
1
Tell us what you want to achieve
2
We’ll tell you how we can help and how the engagement would look
3
We’ll share examples of previous work along with a quote
MOI is proactive in suggesting innovative, new ways of doing things to improve brand awareness, engagement, and conversions. I would highly recommend working with MOI
Sr. Manager, Global Digital ABM, Cyber Security provider
Clients who use our Intel Practice Services
Clients who use our
Intel Practice Services
Deploy the First Marketer Advantage in your next project.
FAQs
What is the extent of an engagement with MOI’s Intel Practice?
Our projects range from straightforward account deep dives and key contact personality profiles that need a quick chat and a simple brief, to bespoke research projects that involve multiple stakeholders in your business and several rounds of collaboration. You don’t need to be an existing MOI Global client and we’re experienced in all aspects of B2B enterprise technology.
Our team will let you know how complex it is to get the answers you need to drive the results you want. With any project, our focus is to make it easy for you and your team — we do the leg work and give you the ‘so what?’ insight, so you can take advantage of opportunities we identify.
What’s the lead time on an engagement?
Your simplest asks can be turned around in just 24 hours (Think: “Can I have a personality profile and engagement recommendations for this CIO?”).
Account dossiers, market, audience, and competitor insights typically take a few working days.
Custom projects, dashboards, and research pieces can take a few weeks, depending on their complexity.
In which markets and countries do you offer these services?
We have offices in London, Texas, New York, Dubai, Sydney, and Singapore. So, we operate in most EMEA, NAM, and APAC markets. Depending on the nature of the ask, we can deliver insights in other regions, too—get in touch.
I target a niche industry or buyer. Can you still help me?
We’ve delivered insights on every role from run-of-the-mill CIOs, to obscure players in the metaverse, to companies manufacturing food additives. No matter how niche the buyer or industry, if you’re selling technology to a business, we can most likely help. And if we can’t, we’ll tell you up front!