September 20, 2018
Singapore: a global city of dazzling contradictions
When attending the Singapore GP isn’t even the highlight of your week, you know you’ve had a successful business trip, as David Haward found out.
September 18, 2018
Why dirty data and predictive analytics don’t mix
Alex Sandoval, MOI’s Global Strategy Director, looks at why you need to clean up your act before even thinking about using predictive analytics.
September 13, 2018
Long live direct mail marketing
David Haward’s getting nostalgic over direct mail marketing…but is DM really something of the past?
September 6, 2018
Engaging Generation Z: 8 tips for B2B marketers
David Haward looks at the next generation of B2B buyers and gives some tips for marketers to rethink their strategies.
August 24, 2018
Don't sell me a billboard: putting the social back into social media
MOI’s Digital Marketing Manager, Natasha Keith shares her views on content marketing.
August 22, 2018
Artificial Intelligence: the hero of sales and marketing alignment
David Haward looks at what AI can do for marketers and how it will help bring some much-needed unity between sales and marketing.
August 21, 2018
Going beyond the suit and tie - insights from B2B 360
Data intelligence is evolving the B2B game. We reflect on the key takeaways from our B2B 360 marketing summit.
August 15, 2018
B2B social influencer marketing works. Here’s how to do it.
Consumers trust people more than they do brands. That’s why social influencer marketing works in B2B. David Haward tells us why he’s so enthusiastic about it and gives some tips on how to make it work.
August 9, 2018
Should you open the gates and let your content flow free?
MOI’s San Francisco-based account manager, Isabelle Azadmanesh, discusses why marketers should make their content as easy to find and consume as possible, and argues that less content should be gated.
August 8, 2018
Sales and marketing alignment: can’t we all just get along?
With 58% agreeing that sales and marketing alignment delivers improved customer retention, why aren’t more businesses getting it right? David Haward provides some pointers.
August 1, 2018
Through the Looking Glass: Creativity is in Making Connections
How does one churn out head-turning work day in and day out? Our APAC Creative Lead for MOI Singapore, Catherine Cheong, gives a behind the scenes of how the APAC studio does it.
July 27, 2018
Alexa, write an article on voice search for marketers
MOI’s San Francisco-based account manager, Isabelle Azadmanesh, looks at the rise of voice search and why marketers need to capitalize on its popularity.
July 20, 2018
Does data take the bravery out of creativity?
There’s still the big, looming question: as marketers today, how do we continue being creative in a data-driven world? The answer: remember that it’s still a human experience.
July 19, 2018
The secret recipe for head-turning B2B events
Natasha Glassey shares a secret recipe for B2B events that have an extra touch of magic. It’s B2B events, the MOI way.
July 13, 2018
Next stop: Gold for B2B Agency of the Year in Singapore
MOI Singapore’s Client Director, Jonathan Seto, discusses our recent silver victory at Agency of the Year, what it means to him and the agency, and how we achieved it.
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