MOI copywriter Daniel Garlick shares what he learnt about the ‘engagement economy’ at Marketing Nation’s London conference.
Some Fresh Perspective
MOI’s content guru, Roger Laing, explores how a grounded flight shows the value of building personas behind your content.
We’re delighted to have been nominated so many times in the 2017 awards season, including ‘Agency of the Year’ in The Drum B2B Brave Awards. For us, it’s testament to our belief that you won’t engage modern B2B audiences with the hard sell. Instead – as the success of our campaigns show, it’s a combination […]
On 15th June I hosted the second of our Modern Marketer Disrupt Dinner Discussions in London: How to Build a Modern Marketing Organisation Of The Future. Senior marketers from global B2B technology organisations joined four marketers at the top of their game who know from experience what it really takes to build a modern marketing […]
Standing amongst industry giants of the region, our MOI Singapore team secured a bronze win for Marketing Magazine’s B2B Agency of the Year 2017. Despite only opening our office 3 years ago, we’re honoured to have ranked amongst some of the giants of marketing, in an award that celebrates ground-breaking and innovative agency performances. This […]
In marketing, much of the work we do revolves around selling the value of products and/or services. But what if we were more involved in actually creating value too – by taking a design-led approach when tackling the creative briefs? Alex Bogusky, founding partner of CP+B, breaks it down: traditionally, it’s an agency’s job to […]
May 12th saw the biggest cyberattack in history, hitting over 150 countries. Known as and variants of that name, the ransomware swept the globe – and it’s still claiming victims and threatening to wreak more havoc. In the hours following the attack, the hashtag, #WannaCry, began trending all over social network. Yet, we noticed that […]
The EU Data Protection Directive was designed to protect the privacy and data of EU citizens, which is great. But it has one big problem: it came into effect in 1995, when the world was very different; when the internet was still in its infancy; and when hacking, online fraud, data theft and data breaches […]
We are humbled to be finalists in marketing Magazine’s B2B Agency of the Year award category in Singapore! Part of this success is thanks to our commitment to continuously question, rethink, and reinvent with our clients – when you’re up against ever increasing competition, always-on technology and unprecedented customer choice, you can’t afford to stand […]
Four key steps to building and executing a royally successful content strategy Over 20 years ago, Bill Gates published his now-famous essay, “Content is King”. As well as foreseeing that content would be where much of the “real money” would be made online, he predicted: “One of the exciting things about the Internet is that […]