Some Fresh Perspective

What Creative Agencies Can Learn From Adopting a Design-Led Approach

In marketing, much of the work we do revolves around selling the value of products and/or services. But what if we were more involved in actually creating value too – by taking a design-led approach when tackling the creative briefs? Alex Bogusky, founding partner of CP+B, breaks it down: traditionally, it’s an agency’s job to […]

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We’re finalists in Singapore: B2B Agency of the Year

We are humbled to be finalists in marketing Magazine’s B2B Agency of the Year award category in Singapore! Part of this success is thanks to our commitment to continuously question, rethink, and reinvent with our clients – when you’re up against ever increasing competition, always-on technology and unprecedented customer choice, you can’t afford to stand […]

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Is your content “King” or just a pawn?

Four key steps to building and executing a royally successful content strategy Over 20 years ago, Bill Gates published his now-famous essay, “Content is King”. As well as foreseeing that content would be where much of the “real money” would be made online, he predicted: “One of the exciting things about the Internet is that […]

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Are businesses ready for the ever-increasing cyber threat?

I recently spoke to Chris Phillips, a counter terrorism expert and keynote speaker on the European leg of the Carbon Black Beyond AV Tour. The conversation highlighted to me just how vulnerable so many businesses really are. They make it easy for hackers to cause digital havoc by having inadequate cyber security. When, not if […]

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MOI Global crowned champions at The Great Agency Bake Off

Thursday 23 March 2017 marks a most momentous occasion in the history of MOI for, on that day, we were victorious at the annual Great Agency Bake Off. On arrival at ExCeL London, each of the eight agency teams were assigned their own stations in the kitchen where, during a tough morning, MOI faced many […]

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AI in B2B marketing: it’ll make an impact sooner than you think

One of the bigger trends recently in B2B (and rightly so) is that it’s becoming more like B2C, where today’s younger buyers can research multiple vendors without even talking to salespeople – if you aren’t using the right mix of creativity and data analysis you risk losing customers to competitors before you even know they […]

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