Betting on Turning Heads™ thinking is no gamble
How do you get your audience to not only learn about your brand, but actually enjoy the experience along the way? We put an ace up the sleeve of Clari, a market-leading revenue platform that helps businesses take control of their entire sales process and revenue operation.
The not-so-B2B high spot: A brand experience where the guests always win.
The context
It can be hard work making things look and feel effortless. So when Clari asked us to help them teach their audience more about what their company does without them breaking a sweat, there was only one thing to do. Place our bets on Turning Heads™ thinking.
The challenge
Clari’s event had three clear goals: pipeline generation, pipeline influence, and delivering a remarkable event experience that would stick with people. It needed an experiential element to give attendees a fun, easy-going way to learn about Clari, with a competitive component that appealed to an audience of salespeople.
The solution
Casino Clari was an invitation to learn how to never leave revenue on the table. The experience took attendees through modified versions of three classic games, each representing a different stage of the sales journey Clari can support them with:
- Roulette (win leads)
- Wheel of Fortune (convert leads to opportunities)
- Blackjack (convert opportunities to closed deals)
It was designed so that the guests would never lose, and at the end they could exchange their “Closed Deal Chips” for entries into a raffle to win a year’s subscription to Masterclass.
The results
The event achieved all three of its goals, driving a healthy amount of new logo pipeline while also influencing some key in-flight deals and accelerating expansion opportunities within customer accounts—all while making it fun and memorable.
50
Attendees target
63
Attendees
The experiential piece was really impactful and the feedback from attendees was overwhelmingly good… The MOI team are super thorough in their approach and leave no stone unturned, but they are also fun to work with and a really nice group, which is really important when outsourcing this kind of project.
Nicole Edwards – Director, Revenue Marketing, Global Strategic Programs
