A race against time to deliver an outstanding OOH
With the time ticking towards the Saleforce World Tour, MOI came to the rescue to deliver an out of home campaign that would steal the show.
The not-so-B2B high spot: Showstopping design on-time – and delivery on-the-go.
The context
Due to a competitive sponsor at the event, Clari couldn’t advertise at the venue itself but as a clever alternative they wanted to launch an eye-catching out of home guerrilla campaign in six strategically located underground stations across London to ensure they stay top of mind for all the attendees as they travel to the event.
The challenge
With ten days to go until the big event, Clari approached MOI in a slight panic. They had secured prominent spots for 5/10 sec ads, but there was a challenge – the internal design team was already working at capacity, so the creative was nowhere to be seen.
The solution
With just five working days until artwork submission, our creative team stepped in and developed a range of impactful ad concepts. Firstly, the developing multiple high-impact creative routes to choose from. They were all loved by the client – but they were able to shortlist the final choice quickly. With a chosen route (Iconic Slide 4) the final animated outputs were produced and delivered right on schedule.
The results
The client was hugely appreciative of our efforts in meeting the deadline and creating a final output that left a lasting impression and received high engagement.
I can’t thank MOI enough. The billboards looked incredible and were so impactful. We had several comments from people at the event that they saw the ads on their way in, and they loved them!
Hannah Landragin, Growth Marketing Manager
