A connected, interactive data journey
Behind every great product experience is great data. And what’s behind great data? A great data partner.
Stibo Systems, a leading provider of AI-powered data solutions, wanted a fresh, engaging, and futuristic approach to take their Product Experience Data Cloud to market. So they turned to MOI to bring it to life.
The not-so-B2B high spot: An end-to-end visual, immersive story
The context
Today’s customers increasingly expect exceptional shopping experiences, whether online or in-store. To meet expectations, brands need data they can trust. Stibo Systems already had a solid reputation as a trusted data partner, but they wanted to take it a step further – marketing their Product Experience Data Cloud in a way that championed their commitment to innovative and future-led solutions.
The challenge
With a primary focus on engaging key stakeholders in highly competitive markets, Stibo Systems knew they needed something truly head-turning to capture their target audience’s already-divided attention. Clarity, creativity and customer-centricity were non-negotiable. We needed to create something that not only captured the audience’s attention but made them feel wholly immersed in the journey.
The solution
Bringing together a contemporary user experience and customer-centric messaging, MOI built an interactive, end-to-end digital journey to bring the Product Experience Data Cloud to life. Featuring an energetic hype reel, an immersive walk-through, a proprietary blueprint for evaluating the product experience, and an SME video on trends to watch, the multi-touch campaign aimed to demystify the product experience in a compelling, memorable, and futuristic way.
