At MOI, we have our own proprietary ‘way’ that we approach creative and divergent thinking and problem solving which we call Turning Heads.
Our philosophy? Brand is your biggest differentiator, especially in a space where everyone’s shouting about features and functions. With the right strategy, brand can elevate your value proposition, create emotional connections, and, yes, turn heads. It’s time to think differently about what your brand can do—because being the smartest person in the room isn’t enough if no one’s listening, but neither is being the most outrageously dressed if no-one’s taking you seriously!
Design matters in B2B marketing. Let’s be clear, we don’t mean creative or creativity, but design. While creativity is about generating ideas and shaping vision, design is the craft that executes those ideas with precision. It’s the final mile, the expertise and attention to detail that turns the ordinary into the extraordinary. Yet in B2B, design is often commodified, undervalued, and treated as an afterthought.
Big mistake! Design shapes how your brand is perceived – and that can be just as much through layouts, typography, font choices, and overall presentation as it is through UX and content experiences. It’s not just about making things look good; it’s about creating consistent, premium experiences that communicate your value. Just look at Monotype, which champions the art of type design to elevate brand identity, or Zendesk, whose meticulous design sensibility informs every aspect of their content, campaigns, and customer experiences.
Dieter Rams’ philosophy – “do less, but better” – is more relevant than ever in B2B. Brands like Spotify Business and ServiceNow prove that well-considered design is essential for standing out in cluttered markets. These brands don’t just rely on volume or speed; they invest in quality. They demonstrate that premium design, whether in decks, events, or platforms, isn’t a luxury—it’s a necessity.
In an attention-starved world, where 80% of what we take in is visual, embracing great design isn’t optional. It’s how you make your brand memorable, impactful, and truly differentiated.
