The APAC region presents a unique challenge for B2B marketers when it comes to data-driven Go-to-Market (GTM) strategies. At MOI Global, we are committed to helping our clients navigate these challenges by developing bespoke strategies that consider the specific nuances of each market. In our latest webinar, Rohan Kamra, Head of Digital & Revenue Marketing Asia at Pure Storage, shared some invaluable insights into how B2B marketers can overcome these regional data hurdles.
Data discrepancies across APAC markets
APAC is anything but homogeneous — the diversity of languages, cultures, and business practices means that data availability and quality vary greatly across the region. As Rohan Kamra pointed out:
“The availability of actionable data is very different between markets. In places like Japan, Korea, and Taiwan, the data ecosystem is highly fragmented, and marketers need to be aware of the local landscape to make effective decisions.”
This discrepancy makes it difficult for marketers to implement a one-size-fits-all strategy. Instead, success in APAC requires a nuanced, localised approach, one that takes into account the specific challenges of each market. Rohan emphasised that even within a centralised GTM strategy, the execution must adapt to local realities.
At MOI Global, we understand the importance of adapting to regional nuances and have made it our priority to offer solutions that are tailored to local contexts. By working closely with local partners and leveraging our deep understanding of regional challenges, we create GTM strategies that are responsive to the unique needs of each market. Our approach is not about simply applying a template — it’s about being deeply integrated into the markets we serve.
Language barriers and local solutions
Another significant challenge highlighted by Rohan was the impact of language and cultural differences. While English-speaking markets like Australia, Singapore, and India may have a wealth of third-party data, regions such as Japan and Korea are often reliant on local providers, leading to discrepancies in data quality and availability. Rohan explained:
“Language barriers affect how data is synthesised, and the tools we use often don’t cover the nuances of local languages. However, advancements in AI are helping bridge these gaps by offering better, on-the-fly translations and enabling marketers to gather insights more efficiently.”
At MOI Global, we recognise the power of advanced technologies like AI in overcoming these language and cultural barriers. We are committed to using AI tools to break down these barriers and enhance the accuracy and efficiency of our data-driven strategies. Our approach combines cutting-edge technologies with localised expertise, ensuring that our clients can derive actionable insights that make a difference in each specific market. We understand that real progress comes from blending local insights with global capabilities.
Adapting GTM strategies with local insights
To navigate these challenges, Rohan recommended leveraging local knowledge as much as possible. Partnering with local data providers and using AI to improve data synthesis can help marketers better understand and act upon signals within each market. It’s about blending technology with local expertise.
We believe that data is not just a tool but a strategic asset, and at MOI Global, our approach involves integrating data from diverse sources and applying a market-centric view. This enables us to craft GTM strategies that resonate with local audiences while maintaining the global consistency needed for brand success. Our expertise lies in seamlessly weaving local insights into global strategies, ensuring that every touchpoint delivers value and relevance to the target audience.
The importance of flexibility in GTM
One of the key takeaways from Rohan’s discussion was the need for flexibility. In a region as dynamic and varied as APAC, rigid strategies simply do not work. Instead, marketers must be willing to adapt — to try new tools, localise their approach, and ensure that their strategies are always evolving in line with changing market dynamics.
Flexibility is at the heart of MOI Global’s approach to GTM. We know that agility and adaptability are critical for long-term success, especially in markets as diverse as APAC. Our strategies are designed with the flexibility to pivot as market dynamics shift, ensuring that we are always ahead of the curve. By staying close to our clients and continuously refining our approach, we help brands navigate complex landscapes with confidence.
Final thoughts
Navigating the unique data challenges across APAC is no small feat, but by embracing localised approaches, leveraging new technologies, and breaking down data silos, marketers can create more impactful GTM strategies. At MOI Global, we pride ourselves on understanding these complexities and working with our clients to build GTM strategies that are tailored, flexible, and ready to lead.
Our mission is to empower brands to thrive in a challenging and rapidly evolving landscape. We don’t just create GTM strategies — we forge partnerships with our clients that enable them to take bold steps forward. By placing a strong emphasis on understanding local markets and integrating innovative technologies, we lead the way in redefining what effective B2B marketing looks like in APAC.
Interested in learning more? Watch the full webinar to get more insights on overcoming APAC’s data challenges and enhancing your GTM strategy.
