Earlier in the year, B2BNXT delved into the science behind decision-making – and how, by combining knowledge of human behaviour with data insights, you can learn the motivations of individual customers. Now it’s time to shine the spotlight on creativity, as we look at how it can be used to influence the brain’s hard-wired processes and persuade people to buy.
Creativity is not only for the creatives,
it's the responsibility of us all!
At B2BNXT: Putting Creativity in the Spotlight, we’ll be exploring how to bring creativity into everything you do, from design and data to digital activation. That’s because it takes more than science to turn heads in a saturated market. Even with the data insights that are available to marketers today, creativity remains at the heart of any successful B2B marketing campaign.
What we mean by creativity and how to unleash your creative genius
How to use the creative process to tap into the emotions of your audience
Why it’s important to create unique content and digital experiences to influence engagement
How to apply creativity to the whole user journey
London, WC2H 9HB, UK