Power Lead
NXT event
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18:30 - 21:00
12th March 2019
Soho Hotel
London, UK

Customer expectations have never been so high, which means now is the time to know your buyers on an intimate level.

To create great experiences, B2B marketers must turn to science as they work to understand the cognitive, social and emotional factors driving spending behaviour.

Create powerful experiences

At B2BNXT: Driving Human Insights and Intelligence, marketing leaders will be joined by a human behavioural expert who will explore whether our decision making is emotional or rational and how emotions, data and rich insights can be combined to create powerful experiences that are timely, targeted and tailored.

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Speakers

Phil Barden
Managing Director | DECODE Marketing Ltd
Jon Clarke
CEO | Cyance
Andrew Court
Head of Cloud Transformation and Innovation Marketing, EMEA and JAPAC | Oracle
Mike Smythe
Head of Field Marketing, Channels & Alliances EMEA | CenturyLink
It was a great evening and the speakers and the hosts made it very educational. A lot of the content has given me food for thought and I will be sharing the learning with our sales teams.
Digital Marketing Manager, Telefónica UK
The buyer behaviour event was really interesting and fun to attend. It brought things to my attention that I hadn’t thought about before, but I will now!
Head of Global Marketing, EDM Group
Thank you MOI. I really enjoyed the evening and found some valuable insights which I’ve shared with our marketing team, sales managers, chairman and director. Looking forward to the next event.
Marketing Manager, Excitech

Why Attend

Learn the science behind what makes us human and discover how, by combining data with human intelligence, we can truly understand our audiences and apply the human touch for powerful engagements.

Learn How To

Use tracking and data analysis to understand human behaviour online

Use data to design and implement programmes that shape this behaviour

Target the right people and personalise your engagement

Gain insight from the right platforms and sources

Incorporate insights into your marketing strategy

Venue Details

Soho Hotel
4 Richmond Mews
London, W1D 3DH, UK
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