Customer expectations have never been so high, which means now is the time to know your buyers on an intimate level.
To create great experiences, B2B marketers must turn to science as they work to understand the cognitive, social and emotional factors driving spending behaviour.
Create powerful experiences
At B2BNXT: Driving Human Insights and Intelligence, marketing leaders will be joined by a human behavioural expert who will explore whether our decision making is emotional or rational and how emotions, data and rich insights can be combined to create powerful experiences that are timely, targeted and tailored.
Learn How To
Use tracking and data analysis to understand human behaviour online
Use data to design and implement programmes that shape this behaviour
Target the right people and personalise your engagement
Gain insight from the right platforms and sources
Incorporate insights into your marketing strategy
London, W1D 3DH, UK