Why Attend

The distinctions between B2B and B2C marketing are disappearing, but there’s still plenty to steal or borrow from B2C. Attend B2BNXT and learn how to thrive in a B2C world, harness the power of emotion, treat your B2B audience like consumers and improve the effectiveness of your next campaign.
NXT event
18:30 - 21:00
19th September 2019
Covent Garden Hotel
London, UK

Sometimes, we can be so obsessed with numbers in dashboards that we forget what really matters: your audience. But how do you become more relevant, create better experiences and connect at a human level? It’s time to bridge the gap between B2B and B2C marketing.


The Drum’s Fergus Gregory will be hosting B2BNXT: Bridging the Gap between B2B and B2C, where you’ll discover how to adopt all the strengths of B2C by generating stronger emotional responses and improving creativity, brand awareness and storytelling in B2B.

B2B and B2C are more similar than you think.


Cracked rock edge, cables poking out of the cracks Cracked rock edge, cables poking out of the cracks

You'll Learn How To:

Create campaigns like a B2C brand
Apply B2C best practices to B2B
Thrive as a B2B marketer in a B2C world
Focus on relevancy,emotion and experience
Treat your buyers like consumers
Connect with your audience at a personal level


Edyta Malesza-Malatrat
UKI Head of Industry Marketing and Strategy
Chris Patton
Senior Marketing Director,
Western Europe
Richard Robinson
Chair of the DMA's B2B Council
Helen Brougham
Marketing Operations Manager,
B2B, O2
It was a great evening and the speakers and the hosts made it very educational. A lot of the content has given me food for thought and I will be sharing the learning with our sales teams.
Digital Marketing Manager, Telefónica UK
The buyer behaviour event was really interesting and fun to attend. It brought things to my attention that I hadn’t thought about before, but I will now!
Head of Global Marketing, EDM Group
Thank you MOI. I really enjoyed the evening and found some valuable insights which I’ve shared with our marketing team, sales managers, chairman and director. Looking forward to the next event.
Marketing Manager, Excitech

Venue Details

Covent Garden Hotel
10 Monmouth Street
London, WC2H 9HB, UK