BRIDGING THE GAP BETWEEN B2B AND B2C
Sometimes, we can be so obsessed with numbers in dashboards that we forget what really matters: your audience. But how do you become more relevant, create better experiences and connect at a human level? It’s time to bridge the gap between B2B and B2C marketing.
THE LINES ARE BLURRING
The Drum’s Fergus Gregory will be hosting B2BNXT: Bridging the Gap between B2B and B2C, where you’ll discover how to adopt all the strengths of B2C by generating stronger emotional responses and improving creativity, brand awareness and storytelling in B2B.
B2B and B2C are more similar than you think.
You'll Learn How To:
London, WC2H 9HB, UK