B2B event experiences,
that aren’t so B2B

Overview

SAP hosted its first physical SAP NOW event physically since the pandemic, in Singapore earlier this year. SAP NOW is a series of local/regional SAP events for audiences to get latest announcements on SAP applications, see product roadmaps, attend SAP technology and strategy sessions, and network with other users and partners. This year’s theme was Future-proofing your business for what’s next. Attendees can explore how to achieve greater agility, transform their business, and unlock the potential in their people to stay one step ahead with SAP.

Our solution

A well-designed in-person event that convened all of SAP in-region ecosystem in one space, we had partners, sponsors, and SAP solution showcases, as well as ancillary events/spaces for more intimate networking sessions. 

The results

The event was over-subscribed by almost 100% with 1,200 attendees and 95% of the attendees enjoyed the event and recommends it with enthusiasm. In addition, close to 80% of the attendees stayed till the end of the full-day event.

Overview

This was ServiceNow’s second year at MWC, and having booked the Garden area again for 2024, they came to us wanting to really bring the garden to life with a cohesive look and feel, that encouraged networking as much as it did viewing content, and that incorporated their Executive Circle programme which has its own sub-branding. As an outdoor space, it has specific challenges around the weather, comfort, health & safety, and this was the first year that the experience would be fully planned out so it was entirely open to MOI to interpret the space, but within the confines of these parameters.

Our solution

We wanted to give people the freedom to explore the garden but ensure they all had the same initial experience, one which would be inviting both in terms of feeling welcoming but also encouraging people to ask questions and find out more about ServiceNow. The entrance was a ‘tunnel’ through which every attendee would enter the garden, and which had ServiceNow brand messaging from its CEO Bill McDermott playing as a first opportunity to learn more about ServiceNow. From there visitors were met by a huge central cafe/bar – the meeting place for networking – and the main ‘stage’ giving the garden a festival feel – a place to listen, to feel energised, with like-minded people and to network and find out more. This was a garden of discovery, and main content stage was named ‘Discover ServiceNow’ in reference to this idea. The garden had interactive ‘demo pods’ where visitors could talk to Sponsors and test out their solutions and meeting rooms to conduct business. 

The Executive space was devised then to be almost a ‘secret garden’  – a space within a space – that was tranquil, inviting, almost ‘lounge like’ in its design so that invited Executives could meet, network, see demos or simply have some time out of their busy schedule at MWC to take stock. This space replicated the Executive Circle branding, very much about neutral and earthy colours and furnishings, and natural materials to give it a warm and secluded space.

Just wanted to say thanks for all the great work that’s gone into the ServiceNow space. It’s stunning…This year we have grown up!

Overview

Meta Marketing Summit is an annual summit where Meta invites advertisers/agencies/creative & media agencies and discuss trends in the industry, and how Meta’s solutions and products can help marketers drive innovation, scale and impact.

Our solution

An engaging hands-on experience for guests to showcase Meta’s solutions well-curated and executed in-person event that allows attendees to learn about trends, insights and investment opportunities directly from industry experts. The event also provided opportunities for partners to showcase their latest solutions and allowed interactions. 

The results

84% of the guests gave a 4-5 stars rating for the event experience.

98% wanting to return next year.

98% agreed that Meta helps businesses build connections that drive growth. 

Thank you so much to the MOI team for making today happen! Heard lots of great feedback about the event from our leaders too and someone asked for a referral on which agency ran the event.

Overview

UBS Healthtech Summit 2023 was a combined event between UBS healthcare and tech summit. The event brought together potential investors, UBS clients and experts in the healthcare industry to discuss the future of technology in healthcare and investment opportunities in this space.

Our solution

A well-curated and executed in-person event that allows attendees to learn about trends, insights and investment opportunities directly from industry experts. The event also provided opportunities for partners to showcase their latest solutions and allowed interactions. 

The results

Over 90% of registered guests turned up and 87% of them indicated “extremely satisfied” with the event experience. In addition, 80% also expressed that they are highly likely to refer UBS to their family and friends. 

A big thank you to the team at MOI for the great support and guidance in this event. We look forward to the next event together in the near future.

Overview

Alibaba has been a global partner for Olympics since Tokyo 2020. The inaugural Olympic Esports Week (OEW) in June 2023 gathers the world of virtual sports and gaming to Singapore. Singapore is Alibaba’s regional hub to support clients in Asia and around the world. It is also a strategic region for the globalisation of e-Commerce and Cloud. The 3-day event presents a perfect opportunity for Alibaba Group to promote digitalisation amongst the youth and inspire future generations to pursue their passions and dreams.  

The challenge

Leveraging the Olympic brand to create a unique brand position for Alibaba and showcase its technology.

Our solution

Alibaba Cloud accelerates the digital transformation of the Olympics games. MOI developed a 160 sqm booth showcased at the entrance to the Olympic Esports Week event halls. Through a variety of esports activities, the booth catered to various fitness levels. Check out the event here

The results

2,000 visitors to the booth including Singapore government officials, foreign dignitaries as well as past and current Olympic champions.

MOI delivered quickly and right on brief – our booth showcase was the most prominent, and the thoughtful activations worked well to attract visitors of all ages. We’re already looking forward to the next one.

Overview

Red Hat wanted to engage with a difficult-to-reach technical audience of ITDMs, Engineers, Developers, Architects, and more, all of whom are concerned about the post-COVID world, to showcase how their solutions could benefit them. They knew that their biggest challenge was gaining the attention of these audiences for long enough to demonstrate their solutions, as they are notoriously challenged for time!

Our solution

We created 10-minute coffee breaks with Red Hat, the casual, bitesize way for IT professionals to get up to speed in the time it takes to grab a coffee. A series of visual banners led promotion for the series, with eDM’s circulated in the run-up to a 10-minute live chat resulting in strong attendance rates. Recap posts then led to further, lasting engagement by offering that content ‘on demand’.

The results

11,740 total post engagements

>357K total views

536 live attendees