Intelligence Applied puts your data to work, to give you the First Marketer Advantage. It combines your data with the best 3rd-party insights. Act on the opportunities you’ve had on your radar for a while and new ones your competitors haven’t yet seen.
We apply a set of principles that, when applied to common marketing challenges, deliver precision plays. These enable Sales and Marketing to quickly engage with audiences, markets, and accounts—in the right way.
To give you the First Marketer Advantage,
we build solutions which are:
Our expert strategists and analysts give you an unbiased view of your target buyers, deliberately focusing on practical actions which Marketing and Sales can use together.
We sit outside of the siloes and systems in which our clients operate. This enables us to package insights and recommendations which feed the overlapping goals of Sales and Marketing, based on our experience with all our global B2B tech customers.
How Intelligence Applied can work for you
Develop true propensity-to-buy models, uncovering the hottest opportunities in your total addressable market, then re-score them in real time as they engage with your Sales and Marketing activity.
Get under the hood of your target accounts; understand the strategic value your solution brings, and find the people that make critical buying decisions.
Empower Sales with unmissable insights on accounts, key stakeholders, markets, competitors, and more, so their specific actions drive opportunities and win deals.
Primary research gives you unique perspectives. Tell the stories your audience wants to hear, not those you want to talk about.
Conduct a data-led review of stalled and stagnant opportunities, identifying and rectifying bottlenecks and inefficient processes.
Augment gut feelings and internal data, identifying high-value, high propensity-to-buy accounts your competitors miss, to better allocate budget and resources.
Leverage market data and custom scoring models, prioritizing potential market segments by their collective propensity to buy.
Rapidly test potential positioning angles with a would-be target audience, refining your GTM strategy.
A B2B Marketer’s Guide to Data Creativity: The 2024 Report
We surveyed over 270 B2B marketers from the UK, North America and the Middle East to understand how they’re using data. Their responses—along with expert insights—framed our report.
Read it to explore how you can embrace data to win big at ABM, become the hero of growth spotting, drive Marketing and Sales alignment and create customer-centric content at scale.
benefits of working
Feed your teams data-driven recommendations to pursue the best-fit opportunities.
Arm yourself with the data to justify commitments to brand, demand, and ABM projects that previously felt out of reach.
Measure the success of your ‘data-led opportunities’ for reporting to the business.
We help you identify and pursue opportunities with a range of outputs:
Target account dossiers
Competitor landscape assessments
Key contact psychometric profiles and engagement recommendations
B2B market research surveys and reports
Hiring and filing analysis
Social listening reports
B2B message testing
Custom account prioritization engines, dashboards, and scoring models
B2B audience insights
B2B market insights
Bespoke research projects
How it works
Tell us what you want to achieve
We’ll tell you how we can help and how the engagement would look
We’ll share examples of previous work along with a quote
[MOI] is proactive in suggesting innovative, new ways of doing things to improve brand awareness, engagement, and conversions. I would highly recommend working with MOI
Sr. Manager, Global Digital ABM, Cyber Security provider
Clients who use our Intel Practice Services
Clients who use our Intel Practice Services
Deploy the First Marketer Advantage in your next project.
What is the extent of an engagement with MOI’s Intel Practice?
Our projects range from straightforward account deep dives and key contact personality profiles that need a quick chat and a simple brief, to bespoke research projects that involve multiple stakeholders in your business and several rounds of collaboration. You don’t need to be an existing MOI Global client and we’re experienced in all aspects of B2B enterprise technology.
Our team will let you know how complex it is to get the answers you need to drive the results you want. With any project, our focus is to make it easy for you and your team — we do the leg work and give you the ‘so what?’ insight, so you can take advantage of opportunities we identify.
What’s the lead time on an engagement?
Your simplest asks can be turned around in just 24 hours (Think: “Can I have a personality profile and engagement recommendations for this CIO?”).
Account dossiers, market, audience, and competitor insights typically take a few working days.
Custom projects, dashboards, and research pieces can take a few weeks, depending on their complexity.
In which markets and countries do you offer these services?
We have offices in London, Texas, New York, Dubai, Sydney, and Singapore. So, we operate in most EMEA, NAM, and APAC markets. Depending on the nature of the ask, we can deliver insights in other regions, too—get in touch.
I target a niche industry or buyer. Can you still help me?
We’ve delivered insights on every role from run-of-the-mill CIOs, to obscure players in the metaverse, to companies manufacturing food additives. No matter how niche the buyer or industry, if you’re selling technology to a business, we can most likely help. And if we can’t, we’ll tell you up front!