Head-Turning Brand Experiences
Today’s business and technology consumers demand seamless, engaging experiences from the brands they trust. And they expect to touch, feel, and connect with them in new ways. It’s time for you to think beyond physical boundaries and deliver immersive, interactive, and innovative brand experiences.
M|Experiential builds, develops, and runs physical, virtual, and hybrid events for many of the world’s leading B2B tech companies. Each one custom designed to maximise the impact of your content, extend the reach of your brand, and elevate the experience of your audience.
The Book of Virtual Event Concepts
This eBook explores six exciting virtual and hybrid event concepts that inspire and excite your audiences—any size, anywhere, any time.
Physical Experiences
M|Experiential delivers physical events with real substance to bring customers closer to your business, integrate with your wider marketing strategies, and produce measurable results.
We don’t just design beautiful-looking shows, we build physical events that offer your audiences new ways to experience your content and immerse themselves in your brand, services, and products.
When you need your event to make a difference, we help you drive audience engagement that generates a sales pipeline that has a greater impact on your bottom line.
We know it takes trust to deliver successful events. That’s why we partner with you and your sponsors, speakers, influencers, and digital platform providers to create the seamless physical experiences that maximise your returns.
Hybrid Experiences
There’s no single definition of hybrid events. They can be anything from a small group of speakers delivering keynotes and presentations in a single physical environment that you broadcast to a virtual audience; to a full-blown physical event with attendees from one region, that you amplify to a global virtual audience via ‘watch parties’.
Whatever your hybrid event aims, blending the physical and virtual, lets you create unmissable face-to-face events while broadening your online brand advocacy and reach.
As a full-service marketing agency, underpinned by our experience in delivering end-to-end campaigns and our expertise in digital technologies like augmented reality (AR) and virtual reality (VR), we deliver the virtual elements that, when incorporated into your physical events, create ground-breaking hybrid experiences.
We know it takes trust to deliver successful events. That’s why we partner with you and your sponsors, speakers, influencers, and digital platform providers to create the seamless hybrid experiences that maximise your returns.
Virtual Experiences
With no physical restraints, virtual experiences offer limitless opportunities to build creativity into your event and hit attendee numbers that open you up to a global audience. And when people can join at any time—from any location—you build wider, larger networks.
Virtual events need to be a part of your wider go-to-market strategies and integrate with your business objectives, and marketing KPIs. That means building them on the same principles of your physical events.
We design your virtual events to be more than just a beautiful online show; they’re built to keep attendees engaged with your brand and content. By understanding digital behaviour and the difference between being on-location and being remote, we make sure our virtual events hold people’s attention and optimise their engagement.
We track visitor activity during each session and within each room to understand the content or keynotes they engage with, which digital platforms perform best, and which speakers they connect with. And use the data we collect to model and finesse your post-event follow-ups, to maximise your campaign strategies.
We know it takes trust to deliver successful events. That’s why we partner with you and your sponsors, speakers, influencers, and digital platform providers to create the seamless virtual experiences that maximise your returns.
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case studies
MOI has brought a fresh, collaborative, scalable approach, which is really driving results. It’s great to work with an agency that’s so hot on innovation and strategy.
Jennifer Campbell – Marketing Director, UK&I, Genesy