MOI Global
  • B2BNXT | IN THE SPOTLIGHT

    ONE QUESTION
    ONE ANSWER
    ONE MARKETER

IN THE SPOTLIGHT 

B2B marketing leaders take to the spotlight to answer one question in a short and to the point video on a wide range of trending topics in B2B marketing.

ABM, CX, creativity… you name it, we ask it. Digestible content, anytime, anywhere.

Joel Harrison, B2B Marketing’s editor-in-chief, answers the question: What are the new opportunities for ABM in an always on digital world?

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Joe is SVP and CMO at Ciena, leading a team of global marketers to navigate shifting industry dynamics, conceptualise marketing initiatives, and accelerate growth. We sat down to discuss how to find—and hire—the right people to bridge and align Sales and Marketing.
Mike is SVP Growth (Global Head of Sales & Marketing) at MOI, with long-proven success and expertise in building marketing strategies, sales frameworks, and high-performing teams. We had a stimulating conversation about the so-called New Normal, and how we can adjust to its parameters.

REGISTER TO B2BNXT

For more in-depth insights and valuable content subscribe to B2BNXT – MOI’s thought leadership platform that delivers virtual webinar and roundtable events for B2B marketing leaders. At our previous webinar, Ciena CMO, Joe Cumello and TOPO’s Senior Analyst, Eric Whitlake, discussed how we can bridge the marketing and sales divide.

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