Data management with a sprinkling of Christmas magic
Stibo Systems is an expert in master data management—but how do you bring the subject to life? “The Magic of a Data-Driven Christmas” is a captivating, animated storybook showing how Santa and his elves got over their data woes to make sure every child gets the gifts they want.
The not-so-B2B high spot: Showing the power of storytelling in B2B
The context
Christmas is a hectic time for everyone. But for retailers, ensuring a profitable period can be make or break. To give their high volume of individual customers exceptional, personalized shopping experiences, they need a unified, complete view of customers based on trustworthy data.
The challenge
Having strong master data management and governance in place is vital for today’s retailers to get the right products to the right people, so they can remain competitive and unlock more enterprise-wide value—especially at Christmas.
Stibo Systems needed to persuade Chief Data Officers that they are the partner to trust, with their Customer Experience Data Cloud ensuring compliance to regulations while providing lines of business with consistent, accurate and trustworthy data.
The solution
The “The Magic of a Data-Driven Christmas” campaign centres around a digital, interactive storybook experience inspired by Disney’s captivating, immersive and magical storytelling. It’s designed to bring data management to life through an animated tale of the tireless work of Santa and his elves. It provides an enchanting analogy for what retailers go through at Christmas, while making customer master data management the true hero of the story.
We wanted to create a relatable and engaging story to explain what our solution can do. And what better way to do that than attach it to an emotional season like the Holidays? With the positive feedback and engagement we received on socials, it’s clear we accomplished our goal!
Gustavo Amorim, CMO at Stibo Systems
