We are
Marketers

We’ve always believed that B2B could be so much more inspiring, intuitive, and human, if only brands were prepared to break a few rules.

Since [XXXX], that’s what MOI Global has set out to do. We’re an independently owned, multi-specialist B2B marketing agency on a mission to help brands remove friction and create trust, so they can earn attention instead of demand it. And that starts by throwing out the traditional B2B playbook and taking on a new approach. One we like to call Not-so-B2B.

There’s a whole host of evidence that the status quo is no longer working…

90%

of B2B buyers will purchase from their initial consideration set (Bain & Co, 2020)

95%

of your potential buyers are out of market today (LinkedIn, 2021)

99%

of your MQLs will turn into lost opportunities (Forrester, 2022)

So we’re
shaking
things up

Not-so-B2B defines how we think, how we work, and how we collaborate with our clients to deliver the best possible results.

We embrace difference

Diversity is our superpower, and it’s precisely what B2B needs more of. By celebrating our differences, seeking inspiration outside of B2B, and encouraging unconventional thinking, we find new and more effective ways to solve problems.

We act with purpose

Traditional B2B focuses on features and functions. We’re more interested in meaningful outcomes. Everything we do is driven by the ‘why’ behind the work, ensuring that every decision, idea, and solution drives a bigger impact.

We turn heads

Playing it safe isn’t how we roll. We lean into the unexpected, taking calculated risks and challenging status-quo thinking to help brands cut through the noise and make a lasting impression.

THE BRAINS BEHIND
THE WORK

We’re not just marketers. We’re creatives, strategists, innovators, advisors, artists, problem solvers, and many, many other things. Which is why we’re committed to helping each and every MOI-er achieve their goals and get where they want to be – personally and professionally.

Join the team >