MOI Global
Background window

B2B EVENTS IN THE AGE OF AI

More
human
than ever

LIVE experiences create trust, which matters more THAN EVER in the AI era

72% of marketing leaders said events were their company’s most effective marketing channel, a 12% increase on last year.

LET’S MAKE HUMAN COUNT, TOGETHER.

AI is transforming how businesses create, communicate and connect. But as our world becomes more artificial, people are searching for experiences that feel more human.

That’s why, in the age of AI, live experiences matter more than ever.

From exhibitions and conferences to brand experiences and intimate executive events, MOI combines strategy, creative, experience design, content, production and delivery to create moments that move people, and decisions, forward.

YOU MIGHT NOT KNOW MOI
FOR OUR EVENTS CAPABILITY.
LET’S CHANGE THAT.

Alibaba Logo
Dropbox Logo
Ciena Logo
Meta Logo
Clari Logo
SAP Logo
Colt Logo
UBS Logo
Cyberark Logo
Collinson Logo

We manage and design
B2B events across
three key formats

Brand Experiences

Brand
Experiences

Bringing your community together to increase awareness, create connection, thought leadership, and pipeline generation.

Exhibition Experiences

Exhibition
Experiences

Enabling you to stand out, attract the right people and turn traffic into meaningful conversations and meetings that result in leads.

Executive Experiences

Executive
Experiences

Intimate, high-value, senior-audience events that cement senior relationships, accelerate deals, and unlock strategic insight.

Zendesk

CUSTOMER CONFERENCE WITH ZENDESK

CREATING A STAND OUT CUSTOMER SHOWCASE

In an industry where events and experiences can feel awfully repetitive, Zendesk knew they wanted their UK Showcase to feel totally different. With just 12 weeks until the big day, they enlisted the help of MOI to create an experience for their customers that felt fun, educational and, importantly, unforgettable.

Inspired by the Edinburgh Fringe Festival, we orchestrated a dynamic event with breakout zones, engaging pop-ups, and spaces for relaxed networking. The result? A Showcase that felt less like a B2B event, and more like a premium consumer experience. With 557 registrations and 388 attendees, customers were able to engage with the Zendesk brand in a memorable, relaxed and personalized way.

We wanted to elevate this brand moment and appreciate all the great collaboration between you and the brand team that enabled us to make that experience a reality.

200%

YoY growth

388

Attendees
Zendesk immersive conference experience

We wanted to elevate this brand moment and appreciate all the great collaboration between you and the brand team that enabled us to make that experience a reality.

Oracle

11-CITY EMEA EVENT SERIES WITH ORACLE

DELIVERING ORACLE CLOUDWORLD TOUR ACROSS MULTIPLE MARKETS

Following the success of its flagship event in Las Vegas, the Oracle CloudWorld Tour was ready to go global. But Oracle didn’t want to just replicate the experience. They wanted to evolve it, reimagining the tour as a unified, attendee-centric program designed to inform, inspire and connect.

As lead strategic agency partner for Oracle CloudWorld Tour, MOI Global was tasked with bringing the tour to life across 11 cities – each with varying scale and complexity. By implementing a robust operational model, we partnered with Oracle to deliver one cohesive experience across every city, so they could scale efficiently and localize effectively with a modern, community-driven cloud and AI experience.

20K+

Attendees

11

EMEA cities
Oracle Red Bull Racing immersive experience
Meta

AI BRAND EXPERIENCE WITH META

BRINGING META AI TO LIFE THROUGH A CREATOR EXPERIENCE

Tasked with creating a first-of-its-kind experience for Meta in Singapore, MOI built a three-day, multi-zone experience for press, creators and the public to experience Meta AI’s new features firsthand.

MOI built ‘The world of impossible things’, consisting of four interactive zones to bring the brand’s creativity, utility and storytelling to life, attendees were greeted with whimsical photo zones, miniature worlds, messaging lounges and hands-on demos through a vinyl-themed interaction – allowing them to put Meta AI’s full technological capabilities to the test.

50+

Creators attended and shared content to their socials

1,000

Visitors
Meta AI immersive experience
ServiceNow

PRIVATE EXECUTIVE EXPERIENCE WITH SERVICENOW

CREATING A SPACE FOR EXECUTIVE CONNECTIONS AWAY FROM THE NOISE OF MWC

The Executive Circle experience at Mobile World Congress was designed as a deliberate contrast to the intensity of the show—prioritising privacy, pace, and meaningful connection over scale and spectacle.

Set within a “secret outdoor garden” concept, the space created a calm, lounge-like environment that felt removed from the main exhibition floor. This shift in atmosphere was key: it allowed senior leaders to step out of the noise and into a setting more conducive to strategic conversations and relationship-building.

Just wanted to say thanks for all the great work that’s gone into the ServiceNow space. It’s stunning…This year we have grown up!

35

Unique executives across 3 days
ServiceNow immersive exhibition experience

Just wanted to say thanks for all the great work that’s gone into the ServiceNow space. It’s stunning…This year we have grown up!

Alibaba

105SQM PARIS OLYMPICS BRAND EXPERIENCE WITH ALIBABA

BRINGING ALIBABA CLOUD”S TECHNOLOGY TO LIFE ON THE WORLD”S BIGGEST SPORTING STAGE

How do you bring your solutions to life on one of the world’s biggest stages? As an official cloud services partner of the Paris Olympics, Alibaba Cloud knew they needed more than a typical B2B experience to stand out. They needed something that felt truly one-of-a-kind – and that’s where MOI came in.

Combining interactive zones, social media activations, VR games and AI-generated mascots, we created “La Riviere Alibaba Cloud” – an award-winning experiential exhibit that showcased Alibaba’s impressive broadcasting solutions through an immersive celebration of Parisian landmarks and French sporting heritage.

A huge thank you to the incredible team at MOI for all their creativity, strategic thinking and event expertise! The Alibaba Cloud showcase at the Paris Olympics Games was not only visually stunning, but also a shining example of what great collaboration and powerful storytelling can achieve. It was a true labour of love from both sides – thank you!

27m

Social media impressions

10k

Visitor experiences
An immersive exhibition experience

A huge thank you to the incredible team at MOI for all their creativity, strategic thinking and event expertise! The Alibaba Cloud showcase at the Paris Olympics Games was not only visually stunning, but also a shining example of what great collaboration and powerful storytelling can achieve. It was a true labour of love from both sides – thank you!

01 / 05
Background window

Everything you need under
one roof to activate world-
class B2B event experiences.

Event strategy,
insight & creative
Audience acquisition &
engagement
Content, storytelling &
amplification
Experience design &
brand activation
Production, logistics &
event delivery
Measurement, optimisation &
post-event engagement

Delivering experiences across the globe

Near you, wherever
you are in the world

Map showing MOI local teams, global hubs and event delivery locations

MOI local teams

MOI events delivered across the globe

WE WOULD LOVE TO BE CONSIDERED FOR YOUR NEXT EVENT...

... you already have a partner who knows your brand, your audiences and your ways of working – and has been delivering events globally for decades.

If you’re planning events, experiences or campaigns this year – from flagship moments to field activations – we’d love to connect.

Kim Chrystie

Kim Chrystie

VP AMER

Kim.chrystie@moi-global.com
Jie Ying Du

Jie Ying Du

VP APAC

Jieying.du@moi-global.com
HASNA MASHOOR​

HASNA MASHOOR​

VP EMEA

Hasna.mashoor@moi-global.com

Ready to create unforgettable event experiences? Let’s chat