OpenWorld 2019: Tomorrow's Experiences Today

Following MOI’s successful management of Oracle’s multi-location Modern Business Experience events, the agency was chosen to create and run the technology giant’s biggest event series to date.

Oracle OpenWorld was to go global. The brief was to replicate the brand impact and success
of the original, already colossal, San Francisco-based event across three more continents.

The Context

Large-scale showcase events have been a cornerstone of the global Oracle marketing engine for some years. Renowned for its future-focused thought-leadership, OpenWorld San Francisco attracted an annual audience of 60,000+ customers, prospects, partners and influencers. The aim for 2019 was to increase the brand and presence into each region of the globe – EMEA, APAC and UAE.

The Challenge

MOI was to scope, plan, source, produce and manage three distinct 2-day extravaganzas of global expertise, insights, and connections, all with a uniquely local bias. The agency was tasked with creating and delivering the vision through a delegate experience from registration to creative and technical production, sourcing and managing industry speakers, engaging an exhibition hall full of Oracle, sponsors, partners and start-ups, bringing the brand to life and all logistical components together across the three individual shows.

The Solution

MOI designed and delivered 3 record-breaking global events in terms of physical size, scope and delegate numbers. The mix of big names, thought leading content, hands-on experiences, exhibition space and unparalleled networking drove awareness, strengthened the Oracle ecosystem, showcased its complete suite of products and services, influenced industry commentators and delivered target-beating pipeline.

The Results
12,000
target global delegates
24,000+
actual number of global delegates
0 %
of delegates would recommend Oracle

The size of the challenge we set MOI – effectively quadrupling the success of our flagship event – can’t be understated. But they met it, rose to it and surpassed all our expectations. Delivery seamless, approach consistent, delegates happy, targets beaten – and bar raised.

Julian Edwards, Senior Director, Corporate Event Marketing, Oracle
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