Hitting the Accelerator
Oracle’s Accelerator initiative was conceived as a lead conversion mechanism to create a friction-less, consumer-style buying experience, driving prospects smoothly through the marketing funnel. What it developed into was a mould-breaking suite of deeply engaging and interactive tools that prospects said were pivotal in their product evaluation process.
Oracle’s marketing funnel and pipeline challenge is similar to that of many organisations. Driving prospects to the top of the funnel is the easy part. More difficult is the process of accelerating them further down the funnel and ultimately to trial and purchase. Oracle needed a way to engage with prospects more deeply and move them through the funnel quickly and easily.
The overall aim was to increase the number of Conversation-Ready (CORE) leads for Sales. To do this, we needed to develop an initiative easily adoptable by multiple Oracle teams, which would achieve a more friction-less buying process and deliver a more engaging experience for customers and prospects.
MOI’s solution was to create a tool that would quickly and easily calculate the potential ROI from adopting an Oracle product, based on real and specific data input by prospects themselves. In fact, Accelerator became a suite of tools designed to calculate ROI, cost savings and the specific key measures that matter to technology decision makers in the 5 LoB target audiences.
A highly engaging, personalised content asset producing CORE leads via a single interaction.
Promotional toolkit encourages adoption by global and regional Oracle teams.
Tried and tested initiative means new tools developed in a fraction of the time.