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#DISRUPTFORUM

Disruption: meet it, deal with it, make it work for you

Join our discussions and discover the trends, techniques and ideas driving B2B marketing success in a disruptive world. Register for our next event and get right to the heart of what’s working and why, with topic experts and fellow marketing leaders.
Next Event:
The Data Driven Revolution

time

18:30 – 21:00

date

Tuesday 25th September 2018

location

The Andaz Hotel
Liverpool Street
London
EC3M 7QM

Overview

Data is revolutionising the world. If it’s not driving everything you do, can you really call yourself a B2B marketer? It’s disrupting every part of the customer journey, at every single touchpoint, from 1-2-1 to 1-2-many. Any marketing organisation without a data-driven culture is already falling behind.

Collecting, managing and analysing data is a must in the B2B marketing world. The question is, what do you actually do with it?

Build a data-driven culture

Disrupt: The Data Driven Revolution brings together marketing leaders who know how to use data to create game-changing marketing. It will put you ahead at every stage and ensure that your entire marketing organisation is working together to engage, acquire and retain customers.

Why you should attend

Learn how to build a culture where data connects your brand with the right people, at the right moment. Use data to inform everything from behaviours and preferences to insights and intent marketing.

What you can expect

Is this really the data-driven era? Hear from marketing leaders and expert practitioners on using data intelligently to develop insight-based, ROI-focussed strategies – the building blocks for modern, head-turning marketing.

Discuss the hottest topics:

  • Will AI steal our jobs, much like we thought would happen when automation platforms arrived?
  • How do you use data to better target your audience and what actionable insights do you look for?
  • When there’s so much data these days, how do we know what’s relevant and how do we join it all up?
  • Is there data we shouldn’t use? Thinking about FB and GDPR, what’s ethical?
  • How do you empower your teams to be better data-driven marketers?
  • Does being data-driven mean you need different talent and skills?
  • What type of marketing infrastructure is required and what technology do you need?
 

Our Disruptors

Rachel Magnay
Rachel Magnay, Head of Analytics, Data & Insight

Rachel drives Microsoft’s data and analytics transformation while continually iterating on the marketing strategy through three pillars: know your customers; understand their journey; and optimise performance.

Ashraf Kamel
Ashraf Kamel, Head of Sales, LinkedIn Marketing Solutions, Tech Vertical, EMEA

In his capacity as Head of the Tech vertical for LinkedIn Marketing Solutions, Ashraf Kamel advises global technology corporations on their LinkedIn strategy in Europe.

Shane Redding
Shane Redding, Digital, Direct and Data Marketing Consultant, Think Direct Ltd & The IDM

Shane is an independent consultant with over 30 years’ international B2B direct & digital marketing experience. Shane provides strategic consultancy and practical training to both end users and DM suppliers with a particular focus on data-driven marketing.

Jat Hayer
Jat Hayer, Vice President of Sales, EMEA, TechTarget

Jat helps B2B marketers use technology to maximise lead generation and improve the effectiveness of events, social media and online advertising.

Matthew Stevens
Matthew Stevens, MD, MOI Global

As MD at MOI Global, Matt leads the way in delivering creative, data-driven marketing campaigns for clients across the B2B technology sector.

Next Event:
Moving To Intelligence-Driven Marketing

time

13:30 - 18:00

date

Tuesday 24th July 2018

location

Zouk Singapore
3C River Valley Road
The Cannery
Singapore 179022

Overview

Ever-evolving, the B2B marketing game in APAC today is a whole different ball game than it was 5 years ago – thanks to changing buyer behaviour, social media and its influencers, and most importantly, the rising prominence of data and intelligence.

B2B 360 brings the marketing community in Singapore together – with like-minded leaders, innovators, and practitioners – to discuss the latest and greatest in the APAC B2B landscape and share insights on how data and intelligence can be leveraged to give you a 360 marketing strategy to move forward, confidently.

Why you should attend

To learn about the opportunities to improve the ROI of your marketing activity through a combination of data + creative.

What you can expect

You’ll hear from industry experts on the ideas, tactics, and tools driving change in the B2B industry.

Synopsis

Hyper-targeted marketing. Game-changing advertising. That’s the 360-degree effect of combining creativity and data. From the likes of Spotify and Netflix, we’ve seen the power of crunching customer data and cleverly transforming it into daring creative that brings the modern buyer journey full circle. Sounds great, but how exactly can you pull this off in B2B for APAC?

The Singapore B2B 360 marketing summit keeps it real with insights and best practices from fellow B2B marketing leaders, innovators and practitioners to help you Cut the BS and get straight to building data-driven customer engagement with a 360-degree view – connecting your brand with the right people, in the right moment.

Agenda

13:30 – Registration

13:45 – Welcome and introduction – Matthew Stevens, Global MD, MOI

14:00Keynote:

Creating data-driven customer experiences

Joanna Wong, Head of Business Marketing, APAC, Spotify

14:30 – Leveraging AI & Machine Learning in today’s data-driven world

Jodie Sangter, CMO Liaison Lead, IBM Watson

15:15 – Break

15:30Data and how to use analytics in real-time marketing

Mimrah Mahmood, APAC Director for Media Solutions, Meltwater

16:00 – Panel discussion:

The new normal for B2B: right place, time and message

Bernard Tan, Regional Director, Marketing, APAC, Red Hat

Mukkul Dasgupta, Head of Insights & Analytics (APAC), LinkedIn

See Ai Ling, VP of Marketing Worldwide, Envision Digital

16:45 – Q&A

17:00 – Networking

 

Speakers

Joanna Wong
Joanna Wong, Head of Business Marketing APAC, Spotify

Having previously worked at Sky Germany, MTV, HBO and Canon, Joanna now develops effective B2B marketing strategies for Spotify that drive revenue and increase brand awareness, and helps with lead generation, conversion and retention programmes across APAC.

Jodie Sangster
Jodie Sangster, CMO Liaison Lead, IBM Watson

Currently APAC CMO Liaison Lead for IBM Watson Customer Engagement, Jodie is a leading data-driven marketing specialist and qualified lawyer with over 20 years’ experience across the US, Europe and APAC regions.

Bernard Tan
Bernard Tan, Regional Director of Marketing, APAC, Red Hat

With over 18 years’ experience in technology, data analytics business modelling & strategies, and creative data-driven marketing across global and APAC markets, Bernard drives Red Hat’s go-to-market strategies, branding, public relations and channel marketing.

Mimrah Mahmood
Mimrah Mahmood, APAC Director for Media Solutions, Meltwater

With over 10 years’ experience in Software-as-a-Service, Mimrah helps organisations across APAC create best-in-class frameworks for PR and marketing reporting, and advises leading companies on data tracking, competitive intelligence and actionable insights.

Mukkul Dasgupta
Mukkul Dasgupta, Head of Insights (APAC) LinkedIn Marketing Solutions, LinkedIn

With over 10 years’ experience in product management and development, Mukkul now helps marketers better understand the power of the LinkedIn platform in meeting business and marketing objectives by using data to drive smart decision-making and increase ROI.

See AI Ling
See AI Ling, VP of Marketing Worldwide, Envision Digital

Having spent 20 years helping organizations realize their potential through the power of technology, See Ai Ling now leads Envision Digital as it embraces agility and a data-driven DNA to build transparency and purposeful customer engagement.

Next Event:
ABM without the BS

time

14:30 - 17:30

date

Thursday 19th April 2018

location

The Marker Hotel,
501 Geary St,
San Francisco, CA 94102

Overview:

Account-Based Marketing (or Pursuit Marketing, Targeted Marketing – whatever you want to call it) is nothing new. But there’s growing interest, with a number of organisations starting or developing ABM practices. So who’s making the rules? No one. There isn’t one practical definition of ABM, how to do it or what the right technology is. Until now.

At MOI we’ve tried, tested and tweaked a framework that solidifies best practice from our years of experience and renowned experts Demandbase and SiriusDecisions.

We’ll be letting you in on the secrets of ABM at this interactive workshop.

Specifics:

Join our exclusive, interactive workshop for a step-by-step guide to building an ABM strategy that can be put into action right away. During the session you’ll learn how to:

  • Choose the right ABM approach
  • Define your strategy using the ‘5 stages to ABM success’ framework
  • Align sales and marketing objectives through an interactive learning experience
  • Report on ABM success, ROI and KPIs
  • Do it like the experts, with real-life examples of the best and worst in ABM
 

Our Disruptors

Caroline Lotinga
Caroline Lotinga, Client Strategy Director at MOI

A B2B IT and Technology expert with over 10 years of marketing experience, Caroline is MOI’s highly-skilled Client Strategy Director. As an ABM pro, she’ll be leading the discussion.

  • It was a great evening and the speakers and the hosts made it very educational. A lot of the content has given me food for thought and I will be sharing the learning with our sales teams.
    Digital Marketing Manager, Telefónica UK
     
  • The buyer behaviour event was really interesting and fun to attend. It brought things to my attention that I hadn’t thought about before, but I will now!
    Head of Global Marketing, EDM Group
     
  • Thank you MOI. I really enjoyed the evening and found some valuable insights which I’ve shared with our marketing team, sales managers, chairman and director. Looking forward to the next event.
    Marketing Manager, Excitech
     

View our past Disrupt discussions

  • Anatomy of the Modern Marketer
    Highlights from the Disrupt 'Anatomy of the Modern Marketer' event in London, February 2017
  • The Power of Influencers
    Highlights from the Disrupt 'The Power of Influencers' event in London, February 2016.
  • Understanding Buyer Behaviour
    Highlights from the Disrupt 'Understanding Buyer Behaviour' event in London, September 2016
  • Sage HR & Payroll Case Study
    Understanding Buyer Behaviour: Sage HR & Payroll 'Getting It Right' campaign case study, September 2016.
  • The Secrets of Social Selling
    Highlights from the Disrupt 'Secrets of Social Selling' event in Singapore, July 2016

Downloads

Insights from our panellists who discussed Building a Modern Marketing Organisation at Disrupt London in June 2017.
Insights from our panellists who discussed The Anatomy of the Modern Marketer at Disrupt London in February 2017.
6 secrets: Six insider tips, direct from the mouths of two top UK social selling experts speaking at Disrupt London in May 2016.
Infographic: We all know buyer behaviour has changed… here are some handy stats demonstrating how.
12-step guide: Golden nuggets and priceless advice from four of the biggest influencers in B2B marketing.

Want to know more? Contact us





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