shift happens in London

#DISRUPTFORUM

Disruption: meet it, deal with it, make it work for you

Join our discussions and discover the trends, techniques and ideas driving B2B marketing success in a disruptive world. Register for our next event and get right to the heart of what’s working and why, with topic experts and fellow marketing leaders.
Next Event:
ABM without the BS

time

14:30 – 17:30

date

Thursday 15th March 2018

location

The Hospital Club
London
WC2H 9HQ

Overview:

Account-Based Marketing (or Pursuit Marketing, Targeted Marketing – whatever you want to call it) is nothing new. But there’s growing interest, with a number of organisations starting or developing ABM practices. So who’s making the rules? No one. There isn’t one practical definition of ABM, how to do it or what the right technology is. Until now.

At MOI we’ve tried, tested and tweaked a framework that solidifies best practice from our years of experience and renowned experts Demandbase and SiriusDecisions.

We’ll be letting you in on the secrets of ABM at this interactive workshop.

Specifics:

Join our exclusive, interactive workshop for a step-by-step guide to building an ABM strategy that can be put into action right away. During the session you’ll learn how to:

  • Choose the right ABM approach
  • Define your strategy using the ‘5 stages to ABM success’ framework
  • Align sales and marketing objectives through an interactive learning experience
  • Report on ABM success, ROI and KPIs
  • Do it like the experts, with real-life examples of the best and worst in ABM
 

Our Disruptors

Caroline Lotinga
Caroline Lotinga, Client Strategy Director at MOI

A B2B IT and Technology expert with over 10 years of marketing experience, Caroline is MOI’s highly-skilled Client Strategy Director. As an ABM pro, she’ll be leading the discussion.

Paul Gibson
Paul Gibson, Vice President, EMEA at Demandbase

Paul has over 20 years’ experience helping businesses adopt and harness the power of Marketing Technology, gaining true results from technologies including CRM, Mobile, Email, Predictive Analytics and Personalisation.

For the last 2 ½ years, Paul has been working with Demandbase, enabling EMEA B2B organisations to implement ABM-at-Scale capability across the entire funnel, from Insight, Attraction and Engagement through to Conversion, and deliver business-related metrics and results.

Leanne Chescoe
Leanne Chescoe, Sr. Field Marketing Manager, EMEA at Demandbase

Leanne is a career-long Business to Business marketer currently running Field Marketing for the Demandbase EMEA business.
“Kicking off an ABM strategy in any organisation can seem like a big challenge. However, once you have the roadmap and tools you can see a clear path to an increase in marketing’s contribution to pipeline and revenue.”

Next Event:
Anatomy Of The Modern Marketer

time

18:30 - 21:00

date

Tuesday 12th September 2017

location

QT Hotel, 49 Market St
Sydney NSW 2000

Overview:

What’s the perfect skill set for a marketer in 2017? Today’s marketers face a unique and demanding set of expectations, yet many are still struggling to be recognised as vital, strategic assets to the business. Despite the fact that their expertise positions them perfectly to shape business strategy as the voice of the customer.

Specifics:

Join our latest Disrupt dinner to discover which professional skills and personal attributes will deliver the greatest impact for your marketing, for business growth, and for your reputation as a strategic driver of that growth. Start right here to make 2017 the year you seriously change perceptions and reinvigorate your role.

The panel will cover:

  • Whether new marketing means we need new skills
  • Finding, retaining and developing the right talent
  • How to meet – and exceed – expectations in 2017
  • Future-proofing your marketing and your career

 

In association with:

 

Our Disruptors

Emma Blackburn
Emma Blackburn, Founder and Principal of the Australian College of Marketing (ACM)

Emma has many years marketing and education experience working client side as well as lecturing. She can be found on Twitter: @chartermarketer

Ben Eatwell
Ben Eatwell, Experienced business professional managing successful marketing and sales teams

Ben's mantra is “experiment and improve” and he’s passionate about turning success into scalable processes that transform organisations. He can be found on Twitter: @beneatwell

Duncan Egan
Duncan Egan, Senior executive

Experienced in high-tech marketing with a proven track record that demonstrates leadership of cross-functional teams in fast-paced environments through high energy, collaborative management and exceptional problem solving. He can be found on Twitter: @DuncanEgan

Joanne Jacobs
Joanne Jacobs, Managing Partner, Disruptor's Handbook

Board Member. Public Speaker. Strategist. Learning, technology and innovation. She can be found on Twitter: @joannejacobs

Next Event:
Moving To Intelligence-Driven Marketing

time

13:30 - 18:00

date

Tuesday 3rd July 2018

location

Zouk Singapore
3C River Valley Road
The Cannery
Singapore 179022

Overview

Ever-evolving, the B2B marketing game in APAC today is a whole different ball game than it was 5 years ago – thanks to changing buyer behaviour, social media and its influencers, and most importantly, the rising prominence of data and intelligence.

B2B 360 brings the marketing community in Singapore together – with like-minded leaders, innovators, and practitioners – to discuss the latest and greatest in the APAC B2B landscape and share insights on how data and intelligence can be leveraged to give you a 360 marketing strategy to move forward, confidently.

Why you should attend

To learn about the opportunities to improve the ROI of your marketing activity through a combination of data + creative.

What you can expect

You’ll hear from industry experts on the ideas, tactics, and tools driving change in the B2B industry.

Synopsis

Hyper-targeted marketing. Game-changing advertising. That’s the 360-degree effect of combining creativity and data. From the likes of Spotify and Netflix, we’ve seen the power of crunching customer data and cleverly transforming it into daring creative that brings the modern buyer journey full circle. Sounds great, but how exactly can you pull this off in B2B for APAC?

The Singapore B2B 360 marketing summit keeps it real with insights and best practices from fellow B2B marketing leaders, innovators and practitioners to help you Cut the BS and get straight to building data-driven customer engagement with a 360-degree view – connecting your brand with the right people, in the right moment.

 

Speakers

With 20/20 vision
With 20/20 vision, our speakers will provide insight into the future of B2B marketing.

To be announced:

1 Keynote
5 Sessions
1 Panel Discussion

Wendy Hogan
Wendy Hogan, CX & Marketing Strategy Director, Oracle

At Oracle, Wendy advises and educates APAC marketers and business leaders on utilising technology to build direct relationships with customers.

Amy Slayter
Amy Slayter, Director, Digital Strategy, APAC, Oracle

With over 20 years of marketing experience, Amy looks at business requirements, customer needs and the technology opportunities to help companies transform for a world where the buyer gets to choose the decision-making and transactional path that works for them.

Bernard Tan
Bernard Tan, Regional Director of Marketing, APAC, Red Hat

With over 18 years’ experience in technology, data analytics business modelling & strategies, and creative data-driven marketing across global and APAC markets, Bernard drives Red Hat’s go-to-market strategies, branding, public relations and channel marketing.

Next Event:
ABM without the BS

time

14:30 - 17:30

date

Thursday 19th April 2018

location

The Marker Hotel,
501 Geary St,
San Francisco, CA 94102

Overview:

Account-Based Marketing (or Pursuit Marketing, Targeted Marketing – whatever you want to call it) is nothing new. But there’s growing interest, with a number of organisations starting or developing ABM practices. So who’s making the rules? No one. There isn’t one practical definition of ABM, how to do it or what the right technology is. Until now.

At MOI we’ve tried, tested and tweaked a framework that solidifies best practice from our years of experience and renowned experts Demandbase and SiriusDecisions.

We’ll be letting you in on the secrets of ABM at this interactive workshop.

Specifics:

Join our exclusive, interactive workshop for a step-by-step guide to building an ABM strategy that can be put into action right away. During the session you’ll learn how to:

  • Choose the right ABM approach
  • Define your strategy using the ‘5 stages to ABM success’ framework
  • Align sales and marketing objectives through an interactive learning experience
  • Report on ABM success, ROI and KPIs
  • Do it like the experts, with real-life examples of the best and worst in ABM
 

Our Disruptors

Caroline Lotinga
Caroline Lotinga, Client Strategy Director at MOI

A B2B IT and Technology expert with over 10 years of marketing experience, Caroline is MOI’s highly-skilled Client Strategy Director. As an ABM pro, she’ll be leading the discussion.

  • It was a great evening and the speakers and the hosts made it very educational. A lot of the content has given me food for thought and I will be sharing the learning with our sales teams.
    Digital Marketing Manager, Telefónica UK
     
  • The buyer behaviour event was really interesting and fun to attend. It brought things to my attention that I hadn’t thought about before, but I will now!
    Head of Global Marketing, EDM Group
     
  • Thank you MOI. I really enjoyed the evening and found some valuable insights which I’ve shared with our marketing team, sales managers, chairman and director. Looking forward to the next event.
    Marketing Manager, Excitech
     

View our past Disrupt discussions

  • Anatomy of the Modern Marketer
    Highlights from the Disrupt 'Anatomy of the Modern Marketer' event in London, February 2017
  • The Power of Influencers
    Highlights from the Disrupt 'The Power of Influencers' event in London, February 2016.
  • Understanding Buyer Behaviour
    Highlights from the Disrupt 'Understanding Buyer Behaviour' event in London, September 2016
  • Sage HR & Payroll Case Study
    Understanding Buyer Behaviour: Sage HR & Payroll 'Getting It Right' campaign case study, September 2016.
  • The Secrets of Social Selling
    Highlights from the Disrupt 'Secrets of Social Selling' event in Singapore, July 2016

Downloads

Insights from our panellists who discussed Building a Modern Marketing Organisation at Disrupt London in June 2017.
Insights from our panellists who discussed The Anatomy of the Modern Marketer at Disrupt London in February 2017.
6 secrets: Six insider tips, direct from the mouths of two top UK social selling experts speaking at Disrupt London in May 2016.
Infographic: We all know buyer behaviour has changed… here are some handy stats demonstrating how.
12-step guide: Golden nuggets and priceless advice from four of the biggest influencers in B2B marketing.

Want to know more? Contact us





* indicates required field.
Register Now
* indicates required field.
Thank you for registering to attend the Disrupt Forum

Further information will be sent to you shortly.

If, in the meantime, you have any questions please contact the MOI Events Team on.

01932 826600

Top