shift happens in London

#DISRUPTFORUM

Disruption: meet it, deal with it, make it work for you

Join our dinner discussions and discover the trends, techniques and ideas driving B2B marketing success in a disruptive world. Register for our next event and get right to the heart of what’s working and why, over an exclusive and intimate dinner with topic experts and fellow marketing leaders.
Next Event:
Building a Modern Marketing organisation of the future

time

18:30 – 21:00

date

Thursday 15th June 2017

location

The Soho Hotel
London

Overview:

So where are all the supermarketers?

B2B marketing is no longer a single specialism. Today marketers need more knowledge and more skills in more disciplines than ever before. So how do marketing leaders tackle more than just the skills gap to transform marketing capability? And what steps should they take to get the right team and with it the right supporting processes, culture and organisational structure in place?

Specifics:

Join us at our next Disrupt Dinner as we continue the journey to discover how you can make the shift to a modern marketing organisation. Our panellists will discuss why the right culture and organisational structure is critical to building an effective marketing team and explore practical steps you can take to effect change and to ensure that your potential and that of your team is recognised.

In this panel discussion, you’ll hear actionable insight on:

  • What makes a strong and diverse team
  • Why the right team culture is key to attracting and retaining marketing talent
  • How to start the shift in cultural change and why
  • How to rebuild team structure around different specialisms
  • Understanding the importance of cross functional collaboration for business growth
  • The importance of agile marketing and how to achieve it
 

Our Disruptors

Gemma Davies
Gemma Davies, Marketing Director, Apttus

As Marketing Director for Apttus, Gemma leads their marketing and sales development. She is also responsible for developing the corporate culture and organisational structure in Europe.

She can be found on Twitter: @gdavies2

Scott Allen
Scott Allen, CMO, Microsoft

With over 20 years’ experience delivering successful marketing strategy and hands-on implementation across a number of sectors, Scott currently is the CMO at Microsoft.

He can be found on Twitter: @ScottAllenUK

Julia Porter
Julia Porter, Business Adviser

Julia is an independent consultant and business adviser. She sits on the Board of the DMA in addition to managing a portfolio of consultancy projects.

Lorraine Graves
Lorraine Graves, Head of Marketing, Cloud Infrastructure Services, Capgemini

As a marketing and brand management professional, Lorraine has experience in
B2B and B2C marketing gained in both private and public sectors.

Next Event:
Building a modern marketing organisation of the future

time

18:30 - 21:00

date

Tuesday 25th July 2017

location

Huone Events Hotel
3D River Valley Road, #03-01
Singapore 179023

Overview:

So where are all the supermarketers?

B2B marketing is no longer a single specialism. Today marketers need more knowledge and more skills in more disciplines than ever before. So how do marketing leaders tackle more than just the skills gap to transform marketing capability? And what steps should they take to get the right team and with it the right supporting processes, culture and organisational structure in place?

Specifics:

Join us at our next Disrupt Dinner as we continue the journey to discover how you can make the shift to a modern marketing organisation. Our panellists will discuss why the right culture and organisational structure is critical to building an effective marketing team and explore practical steps you can take to effect change and to ensure that your potential and that of your team is recognised.

In this panel discussion, you’ll hear actionable insight on:

  • What makes a strong and diverse team
  • Why the right team culture is key to attracting and retaining marketing talent
  • How to start the shift in cultural change and why
  • How to rebuild team structure around different specialisms
  • Understanding the importance of cross functional collaboration for business growth
  • The importance of agile marketing and how to achieve it

Join Our Experiment

We’re collecting data to measure the effectiveness of using Facebook Group and Messenger for marketing in B2B, and we’d like for you to be part of the conversation! We’ll be sharing these insights and data analysis of the results during our DISRUPT Forum.

So get ready to connect and engage in insightful discussions about the latest in digital marketing trends and best practices!

Take part today >>

 

Our Disruptors

Meera J Navaratnam
Meera J Navaratnam, Digital and Innovation at Accenture Consulting

As a Digital and Innovation Consultant at Accenture, Meera is focused on developing digital strategies aimed at future-proofing businesses for growth.

Geraldine Kor
Geraldine Kor, Director Marketing, Asia, Middle East & Africa, DXC Technology

A seasoned marketing and sales leader within the technology and mobile space, Geraldine is responsible for DXC Technology’s integrated marketing, brand and communications in the region.

Sophie Khang
Sophie Khang, APJ Digital Hub Analytics Lead, Intel Corporation

Journalist turned analyst, Sophie is highly curious and passionate about telling stories through data and holistic analytics.

Next Event:
Anatomy Of The Modern Marketer

time

18:30 - 21:00

date

Tuesday 8th August 2017

location

Waterbar Restaurant
399 The Embarcadero
San Francisco, CA 94105

Overview:

What’s the perfect skill set for a marketer in 2017? Today’s marketers face a unique and demanding set of expectations, yet many are still struggling to be recognised as vital, strategic assets to the business. Despite the fact that their expertise positions them perfectly to shape business strategy as the voice of the customer.

Specifics:

Join our latest Disrupt dinner to discover which professional skills and personal attributes will deliver the greatest impact for your marketing, for business growth, and for your reputation as a strategic driver of that growth. Start right here to make 2017 the year you seriously change perceptions and reinvigorate your role.

The panel will cover:

  • Whether new marketing means we need new skills
  • Finding, retaining and developing the right talent
  • How to meet – and exceed – expectations in 2017
  • Future-proofing your marketing and your career

 

Our Disruptors

Chip Woerner
Chip Woerner, Vice President of Marketing Operation at Oracle

As Vice President of Marketing Operation at Oracle, Chip oversees the Demand Generation Board, a virtual, cross functional team chartered with driving global campaign synchronization, collaboration and best practice sharing.

Pirouz Nilforoush
Pirouz Nilforoush, President & Co-Founder, inPowered

Pirouz Nilforoush has today’s audiences right where he wants them. He has the keys to today’s advertising gold: authoritative, sought-out content about a dream consumer vertical: technology.

Jock Breitwieser
Jock Breitwieser, Senior Director, Marketing, StorageCraft

With 20 years of international communications expertise in agencies and in-house, Jock Breitwieser is senior director marketing communications and public relations at StorageCraft. He also founded www.SocialSellinator.com to help everyone leverage social media for business.

Sweta Patel
Sweta Patel, Founder, Global Marketing Tactics

Sweta Patel serves as the Director of Demand Generation for small and large companies in Silicon Valley. She also is the founder of Global Marketing Tactics and has authored three best-selling books for young women.

  • It was a great evening and the speakers and the hosts made it very educational. A lot of the content has given me food for thought and I will be sharing the learning with our sales teams.
    Digital Marketing Manager, Telefónica UK
     
  • The buyer behaviour event was really interesting and fun to attend. It brought things to my attention that I hadn’t thought about before, but I will now!
    Head of Global Marketing, EDM Group
     
  • Thank you MOI. I really enjoyed the evening and found some valuable insights which I’ve shared with our marketing team, sales managers, chairman and director. Looking forward to the next event.
    Marketing Manager, Excitech
     

View our past Disrupt discussions

  • Anatomy of the Modern Marketer
    Highlights from the Disrupt 'Anatomy of the Modern Marketer' event in London, February 2017
  • The Power of Influencers
    Highlights from the Disrupt 'The Power of Influencers' event in London, February 2016.
  • Understanding Buyer Behaviour
    Highlights from the Disrupt 'Understanding Buyer Behaviour' event in London, September 2016
  • Sage HR & Payroll Case Study
    Understanding Buyer Behaviour: Sage HR & Payroll 'Getting It Right' campaign case study, September 2016.
  • The Secrets of Social Selling
    Highlights from the Disrupt 'Secrets of Social Selling' event in Singapore, July 2016

Downloads

Insights from our panellists who discussed The Anatomy of the Modern Marketer at Disrupt London in February 2017.
6 secrets: Six insider tips, direct from the mouths of two top UK social selling experts speaking at Disrupt London in May 2016.
Infographic: We all know buyer behaviour has changed… here are some handy stats demonstrating how.
12-step guide: Golden nuggets and priceless advice from four of the biggest influencers in B2B marketing.

Want to know more? Contact us





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