Experience is Everything
Connecting CX and MX with Colt and Ciena
MOI was tasked with creating an awareness campaign to promote Colt’s IQ Network solution, in partnership with Ciena.
Ciena wanted to increase engagement—through form fills—to download content from the campaign landing page, promoting the work it does with Colt in raising industry standards, to service the ultra-high bandwidth demands of the future.
Awareness of Colt’s IQ Network product and knowledge of Colt’s partnership with Ciena was poor. This meant a mix of brand-awareness and lead-generation activities was key to fulfilling the campaign criteria.
While MOI only produced the video for Colt, the campaign used a whitepaper and other promotional assets produced by the client. However, we ran the media end-to-end and provided guidance on lead nurture.
The campaign overachieved on all fronts. Achieving a reach that surpassed all other campaigns and client’s expectations by a long way. With almost 150k clicks and an incredible number of leads, we over delivered on an ambitious goal.
Contacts achieved against target
We wanted a mix of brand recognition and lead generation from this campaign. Through close monitoring and optimisation by MOI has delivered, enabling us to achieve strong channel engagement and exceed our KPI’s. We see MOI as an extension of Colt’s Brand & Digital team, they understand our objectives and challenge constructively to ensure we are consistently delivering.