MOI Careers

Creative copywriter - Weybridge Office

THE ROLE We're looking for an experienced copywriter who can help us rattle a few cages in the B2B world and turn the heads of those for whom marketing has simply joined the noise. We are looking for a copywriter who has solid B2B marketing experience (agency-based preferably) writing intelligent and engaging copy for a wide range of IT/Tech clients. They need to be able to think conceptually and creatively, whilst equally competent and comfortable in producing long-copy communications across a wide range of digital, social and offline media, including video, eDMs, websites, blogs, online adverts, newsletters, event invitations, white papers, brochures and research papers. Responsibilities:

  • To produce copy and content planning across designated clients
  • Planning, writing and editing high quality copy and copy platforms for different channels across all clients especially digital and social
  • Building and reviewing content plans and strategies, including creation and management of editorial calendars for digital and social communications
  • Play a key role in the MOI pitch and new business team and make presentations to clients when required
Essential Skills
  • Writing clear, persuasive and original copy
  • Creative thinking, with lots of imagination, inspiration and ideas
  • Experience and understanding of B2B technology products and solutions, typically covering hardware, software, data networking, data management, security, CRM, collaboration and cloud applications
  • Ability to adapt message platforms and copy for different vertical sectors – financial services, public sector, retail, manufacturing etc – using the correct terminology and referencing the latest industry trends and challenges
  • Familiar with concept development and the creation of SMPs
  • Ability to write copy for SEO purposes
  • Ability to turn sometimes complex technical content into easily understood and engaging copy
  • Experience in social media writing, including blogging
  • Able to write within brand guidelines and a defined tone of voice
  • Acute attention to detail
  • Strong client facing communicator, confident in asking questions and leading client copy-briefing calls
  • Happy working in a fast paced, deadline driven environment across multiple projects
  • Strong aptitude to team work and building solid relationships with creative and account teams
Please apply here.

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