6:30PM - 9:00PM
May 29, 2019
Aventine San Francisco,
582 Washington ST,
There’s no shortage of ABM success stories. What about the mistakes?
Most organizations have gone beyond the pilot phase of account-based marketing and it’s now a key part their overall strategy. But for all the current success, there will have been plenty of mishaps along the way.
Why is failure important to ABM?
By understanding what went wrong, marketers can produce even better ABM campaigns. That’s why we’ll be hosting our ABM Confessions networking event. Join us for drinks and appetizers as we examine the good, the bad and the ugly from seasoned ABM experts, and discover the key learnings from ABM failure.
|6.30pm||Cocktails, appetizers and networking|
|7.15pm||Panel discussion: The lessons from ABM failures|
|8.00pm||Lite bites, more cocktails and networking|